What do you mean you don’t have a website?

Posted on January 18, 2012 by crystal

What do you mean you don’t have a website?

If you own a business in today’s modern, technology-driven world, people expect you to have a website. Simple fact.

A business without a website is the exception and in our techno-conscious society we can be put-out by not having instant access to a companies’ information, quickly and efficiently, from their website. I’ll tell you that it frustrates me when I am stopped in my tracks while internet surfing to compare product prices, by a company that either has no website to speak of, or does not have relevant, up-to-date information on their products and services. Those companies are simply missing out as consumers bypass them on their way to find companies with open and instant information.

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Basic Information on CMYK, Spot Colours and RGB.

Posted on November 24, 2011 by crystal

Basic Information on CMYK, Spot Colours and RGB

Further to the previous blog detailing basic setup for designing your own business cards and DIY print setup, here is some simple yet useful information about choosing and using colour in your designs; for your company logo, or for printing in general.

Digital printing is done in CMYK; Cyan, Magenta, Yellow and Black. (Blue is ‘B’ so that is why black is ‘K’). Generally, whatever you need printed, be it letterheads, business cards, compliments slips, brochures and flyers or most other business stationary or printed material will be printed Digitally. The exception will be if you want to do very large quantities, say if you needed x 2000 or x 5000 brochures – Offset printing in this case is far more cost effective than Digital, as Offset “plates” are made of your design and can be re-used. This is also the reason why repeat print runs are better printed Offset – by repeat runs I mean printing that does not change in design, and is printed regularly, ie. brochures or rackcards.

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Tips for Desiging Your Own Business Cards

Posted on November 7, 2011 by crystal

Tips for Desiging Your Own Business Cards

So you’ve decided to design your own business cards. This happens for many reasons – you may be a student wanting to cut costs, you may have an existing design that you can update and get printed without needing a professional designer, or you may be a designer yourself, merely requiring the digital or offset print services that we supply. If you have your own design then we are more then happy just to help you through the next process of deciding which direction to go with printing your business cards – or letterheads, compliments slips, brochures, envelopes and more, and we can arrange your printing for you. We will take your design file, run it through our pre-press checks, add it to a ganged-print offset run or slip it into the que for smooth digital printing and deliver to you a printed product you can be proud of.

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Utilising New Zealand Pride in Business

Posted on October 31, 2011 by crystal

Utilising New Zealand Pride in Business

If there was ever a time that we, as Kiwi’s, feel a pride in our country, in our lifestyle and our people, it is now. So right now, use that feeling; that force of pride, to re-orient your business toward success.

There has never been a better time than now.

At Activate Design we have revelled in the sucess that New Zealand has seen, witnessed the struggles and the sheer amount of work that has been put in through so many arenas ; both sporting and marketing, image and organisation, management and creativity – these things that have had to come to a new level of quality to show New Zealand is the beautiful country we know it to be – for those many, many visitors that have come to see where we are lucky enough to live. And it’s been through this marketing of our country that many of us have come to realise how amazing we are, how awesome are the things we have to offer – places to go, people to meet – and that it is simply through time and effort that we can PUT THE POLISH ON WHO WE ARE AND WHAT WE CAN DO and present ourselves to the world in the same light.

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From concept to design to print!

Posted on October 4, 2011 by crystal

From concept to design to print!

Need to get some printing done? It can be hard to know where to go, what to print onto, how to print, who to trust, and how to ensure you get what you need for the best quality and sharpest price available. There are so many options and so many methods to get an idea from the screen to the page, and we’d like to help.

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Upgrade Your Logo Design

Posted on September 19, 2011 by crystal

So it’s probably time you upgraded your old logo. Right?

When logos are not designed with both the web and print media in mind, it can cause you a whole lot of issues with colour / resolution / print reproduction and digital reproduction – all kinds of headaches we know how to work around – or better yet – create a NEW brand with these issues in mind. At Activate Design we have the advantage of being in both the online media and print industry, to work with the boundaries of any media.

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Why do you need a website for your business?

Posted on September 11, 2011 by crystal

Why do you need a website for your business?

This is a good question that opens up a multitude of reasons why a business without a website, in these times, is at a distinct disadvantage. Don’t be left behind in today’s thriving online business and social media applications – contact us at Activate Design where we make website development for your company, group or just yourself, an enjoyable and smoothly efficient process. You may even find some new enthusiasm for what you do simply by opening your world to us so we can show your talent to the world.

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Writing Effective Website Content

Posted on August 31, 2011 by admin

Writing Effective Website Content

A website works in three simple steps. Visual, context, and contact. That’s generally the order it goes in as well, so you need to ensure your website has these three things, and that these things are loud and clear.

Visual. This is the look of your website, the feel you want to convey about who you are and what you do. At Activate Design, this is what we do best. We develop the look and feel of your website to best portray what you have to offer. Through both visual images and the graphic design and layout of the site, we aim to show your potential or existing clients the products and services they can benefit from by choosing to do business with you.

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The Importance of Staying Connected

Posted on August 25, 2011 by admin

The Importance of Staying Connected

We live in a fast-paced, busy world. People always have somewhere to be, something to do, or someone to see. So how is your business maintaining its connection with your customers and clients? With so many things competing for their attention, you need to make sure that they realise you’re still there, that you care about them, and that you appreciate their loyalty.

One great way to stay connected in this online-focused age is through your website. It’s easy to think that once you have had your site built and it’s live online, that’s all there is to it – but please don’t just forget about your website! In order for it to generate you continual business and new clients, your site needs to be current, up to date, and full of interesting information and resources for your clients.

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