CASE STUDY - SNAKEBITE BREWING
SnakeBite Brewery is a hospitality venture in Franz Josef, specialising in Asian dishes and New Zealand craft beers. They asked us to
design a brand that said; ‘Asian Beer Cafe’ — in a bespoke, hand-crafted look with a nod to an Asian style.
Jon Tarr - Design Commentary
Having something to to do with a snake was an obvious choice. I designed the snake in a shape that was an s and b for SnakeBite. To achieve a ‘hand crafted’ look which felt authentic, I actually used paints and brushes.
The design of the snake needed a particular balance. It needed to be more of an s but not too much so that the b was lost.
After drawing many options the final shape was then scanned and recreated in vector graphics on the computer. I made some paint backdrops adding in some hops and 'craft beer' written in Chinese characters.
The resulting logo was just what the client was looking for and remains a popular venue in the Franz Josef area.
I’m a big proponent of ‘doing it for real’ when it comes to this sort of work. There are a lot of things that
separate this sort of logo design with the online ‘logo-template-builder’ crowd. Firstly it’s the creative
idea and secondly it’s the method.
"Thanks Jon we really like the design you have done.
..Actually we were all a bit blown away by it to be honest!"
Adam Haugh - SnakeBite Brewery