11 Amazing Facts About Search Engine Optimization

Search engine optimization amazing facts

There are many techniques available to improve your website traffic, but the granddaddy of them all is still SEO or search engine optimisation. SEO needs to front and centre in any search engine marketing strategy, as search is still the primary means by which users find and navigate to websites.

Here are eleven digital marketing facts that might surprise you:

1. Off-page vs on-page SEO

Website optimisations like keywords, title and meta-tags are known as on-page SEO. Off-page SEO are techniques that help improve the authority and popularity of your site. While on-page SEO is essential for any website hoping to increase traffic, it’s the Off-page SEO that largely determines your ranking in search results.

2. Page titles still important

The page title description is still a very potent SEO tool, but this doesn’t mean you should stuff the title tag with a list of keywords. Google recommends you choose a title that reads naturally and effectively communicates the topic of the page’s content.

3. Long tail keywords

Fifty percent of search queries are longer than four words. Think about your audience and how they might pose a search query. Remember, most people use ‘how’, ‘what’, ‘why’ and ‘where’ in their query, so build that into your keyword content.

4. Quality content

Talking about content, it shouldn’t be surprising that quality content does rank better and serves your audience or customer’s needs. Users are becoming savvy to marketing that’s dressed up as content, so do your clients a favour and provide genuinely useful information.

5. Update and republish

Producing quality content doesn’t mean you can’t revisit older material. Often content can get buried as you add new material to your site. If the information is still relevant, updating and republishing is a great way to reconnect with your users and provide new information for indexing by search engines.

6. Object detection in images

Google algorithms can now detect objects and shapes within images. This AI-driven technology is still being refined, but the goal is to deliver more accurate SERP’s to users, with less false positives. So having appropriate and visually distinct imagery on your site will become increasingly important to SEO. Alt-text descriptions are still very necessary though, and like page titles, should contain descriptive text—no keyword stuffing.

7. Host your videos on YouTube

Google owns YouTube, so it makes good sense to host your website videos on YouTube and embed them on your site. YouTube hosting ensures your video appears in YouTube search results as well as Google SERPs.

8. Page speed affects mobile ranking

Page speed has been a ranking factor since 2010, but last year, Google introduced the ‘Speed Update’ algorithm, which means very slow-loading mobile sites could be negatively affected. Google provides this handy online tool to analyse your site’s speed.

9. HTTPS sites may rank higher

The Chrome browser, which has a 45% market share, now shows a warning icon when a site is not secure. It does appear that page one search results are beginning to prioritise HTTPS sites, so long term it’s a good strategy to switch to HTTPS/SSL for SEO and of course, security.

10. Most users ignore paid ads

Seventy to eighty percent of users don’t click on paid ads in search results, preferring to go with organic search results. While this might not be good news for advertisers, it demonstrates the ongoing need to focus on good, SEO optimised content.

11. Almost half of all Google searches are local

Whether your company is big or small, you need to optimise your site for local search. Make sure you list your business on Google My Business and other local directories. A mobile-friendly site is essential, particularly for retail, where 1 in 3 mobile searches are followed by an immediate store visit.

If you need help or advice with search engine optimisation for your website or mobile app, contact the team at Activate.


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