3 Reasons to Include Animated Videos in Your Digital Marketing Strategy

With the growing popularity of online marketing, people are constantly bombarded with more information than they can reasonably consume. Unfortunately, this wealth of stimuli has been shown to cause the average Internet user’s attention span to drop to mere seconds, making it more difficult to capture their interest. So if people aren’t interested in consuming long-form content, how do you convince people to stick around and listen to what you have to say?

The answer lies in presenting your content in the most engaging medium possible: animated videos. Truly, this undeniably versatile and highly shareable medium works so well, some studies have found them to be several times more effective than print and direct mail marketing efforts combined.

If you’re still not convinced about the benefits of animated videos, here are three reasons why you should consider adding them to your digital marketing strategy:

They Can Inform and Educate in Minutes

With the hustle and bustle of everyday life, people now prefer content that they can consume as quickly as possible, even while they’re on the go. Indeed, one survey discovered that almost 80 percent of people would rather view an animated video from start to finish than read an entire blog post.

That said, there are scientific reasons why people find it easier to consume an animated video rather than a written article. Put simply, this is because animated videos relay information using a combination of text, audio, and visuals. While using only one mode of communication is usually enough, using two or more of them has been found to greatly increase retention. These various forms of stimuli also make the brain more active, making it easier for audiences to recall important pieces of information. All these help to explain why animated videos are so engaging and memorable.

For best results, you’ll want to cut up your content into a series of shorter animated videos. We recommend making them around a minute long, with each video focusing on a particular subtopic. Think of it as presenting your offer in bite-sized pieces, which are easier for audiences to consume compared to a lengthy but rambling video.

They Can Improve Your Conversion Rates

In today’s digital age, it’s easier than ever for consumers to look up a product or service they’re interested in. With just a few clicks, they can browse through numerous reviews and forums to conduct their own research about a particular brand.

While written reviews are here to stay, studies have noted that nearly half of online users prefer to watch videos to gather more information before making a buying decision. Research has also shown that consumers who view animated product or service videos are twice as likely to complete a purchase compared to non-viewers.

The best part is that a well-produced animated video can do wonders for building your audience. Consider this: videos are shared nearly 12 times more than text-only posts or photo-only posts combined. Additionally, two-thirds of viewers who enjoyed a particular video are highly likely to share it with their friends and family, broadening your reach.

Given this preference for video, you can’t go wrong with creating short but sweet animated videos to explain what your brand is all about. Don’t forget to add a call to action at the end, enticing your viewers to visit your website or purchase your offering.

They Can Boost Your Search Engine Ranking

Adding a video to your website can significantly increase your chances of showing up on the first page of various search engines. This is because search engines consider videos as high-quality content—that is, assuming that they’ve been optimized for SEO. Done right, optimized animated videos can even attract two or three times as many monthly visitors, while also doubling how long these people spend on your site. 

Given these kinds of results, it’s no wonder why many marketing experts predict that videos will soon make up the majority of all search traffic. To give your own animated videos a fighting chance, take the time to craft a catchy title and meta description for each one. Make sure to include the right keywords, and to write them in such a way that audiences will be curious enough to click through and give your videos a watch.

You may also want to consider adding a transcript on the same page as the video. This not only makes your content more accessible but also acts as indexable text, which can help you rank higher for certain search queries.

But whatever you do, don’t over promise what the video is about. It may give people the impression that your brand is dishonest, causing them to disengage entirely.

In Conclusion

When done correctly, animated videos can be a powerful tool in your company’s marketing arsenal. So what are you waiting for? Start incorporating them into your content strategy now so you can reap the benefits sooner rather than later.

 

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