5 Reasons Why Your Website Should Embrace Responsive Website Design

Millions of people around the world are spending more and more time online—whether it’s for social media, work, or simply entertainment.

Previously, desktop computers were our only method to get online. Now, there are other devices we can use such as mobile phones and tablets.

Thus, as a website owner, you need to ask: “How does your website adapt to this shift in device usage?” People have come up with varying solutions to address this change, including creating a separate site for mobile users. If you’re looking for flexibility and effectiveness in the long run, however, responsive website design is the way to go. Here’s a simple breakdown of what it is and why you should use it for your website.

What is a Responsive Website Design?

Responsive website design is an approach web developers use to make websites more visually and functionally compatible with different device screens. This means that the website is built to immediately adjust its visual elements—such as the banner, pictures, and overall layout—to match the screen size and resolution of a user’s device. To accomplish this, a responsive website first detects what kind of device is being used and then adjusts the overall design accordingly.

The main goal of a responsive website is to make its navigation and browsing easier for users, no matter what device they are using. It hopes to eliminate the need to zoom in, squint, or pan sideways—all of which decrease the quality of user experience. Conversely, when a user interacts with a site well, they become more willing to check the products and services you offer, and it even encourages them to come back to your site. 

Why Should You Use a Responsive Website Design?

Building a responsive website takes a lot of work. You need to consider the different devices available, choose the visual elements carefully, and then double-check if the website properly adjusts to different screen sizes. However, the extra effort is more than worth it. Here are the reasons why:

It’s a Multi-screen World. 

Decades ago, you can only access the web through big, clunky computers. Now, people can use different kinds of devices to go online, most especially mobile phones. In 2017 alone, mobile phone internet usage in New Zealand increased by 104 percent from the previous year. These figures will continue to increase as phones become more advanced and affordable, in NZ and around the world.

Some business owners opt to create another website specifically for mobile devices. This was a popular approach—and is still being practised—but it has a significant disadvantage. As technology advances, so does the number of devices people can use. This fracturing can pose various issues for websites that continue to use mobile-focused subdomains. But with responsive website design, you can adjust how your website will look, not only on current popular gadgets but also with devices that are yet to be invented.

It Improves User Experience. 

As mentioned earlier, the goal of responsive website design is to enhance user experience. After all, an unoptimized website that was designed only for viewing on a computer screen won’t look as good on a mobile phone. Without proper adjustments, non-desktop users might encounter jumbled or miniscule lines of text and misaligned images. Worst of all, they might be forced to scroll through blocks of information and never find what they’re looking for. In this manner, potential customers turn into one-time visitors.

On the other hand, a responsive website always considers a customer’s device and automatically adjusts its layout. You can see this working in real-time on a computer if you try adjusting your browser window and try different dimensions. As a result, customers find it easier to browse through your products and services no matter what device they use. If done right, this may also encourage them to visit your website again in the future.

It Helps Raise Your Search Engine Rankings. 

In 2015, Google released a mobile-friendly update, which earned the moniker “Mobilegeddon.” The update revealed that mobile-friendliness had become a factor that can affect a website’s search engine rankings.

Because Google prioritizes quality user experience, responsive websites have an edge over their competitors who are not mobile-friendly. If SEO (search engine optimization) is important to you, this is something you definitely need to consider.

It’s More Cost-Effective. 

Building a responsive website may be relatively expensive in the beginning, but can help you save on maintenance costs in the long run.

After all, the amount that you pay for maintaining two versions of the same website for desktop and mobile users can build up over time. But with a responsive website, you are only paying for one website—allowing you to reallocate your budget to something more important.

It’s Easier to Manage. 

This is one of the biggest perks of having a responsive website. Since you have a single website that works well on different device screens, you only need to upload content once for your audience to access it. Compare this with having two versions of the same website. You would need to upload content on both sites for your audience, taking twice the effort and time on management.

With a single responsive website, you can save time and allot it instead to other areas of your business, such as making content or responding to customer inquiries.

To conclude, responsive website design can help you save time, money, and effort. With proper planning and execution, you can have a responsive website your audience can readily access in any kind of device. Whether you already have a website or are planning to build one, make sure it’s responsive.