5 Tips for Choosing a Logo Design for Your Business

working logo design

A logo is more than just a group of letters or a unique symbol. It’s one of the most prominent elements of your business, something that’s going to be associated with you and your brand for years. That’s why it’s in your best interests to hire a good design company and invest in a logo that represents your professionalism and gives a great first impression. They’ll make sure that it will establish your brand’s identity and reflect its personality. 

No matter how good your design agency is the final decision will still fall upon you as the business owner. Whether a logo is “good” or not is completely subjective. If you don’t have a design background, you might be at a loss on what to do. 

To help you decide, here are some tips to consider:

Think About How and Where You’re Going to Use It

People are going to interact with your logo in different ways. For example, if you own a coffee shop or restaurant, you’ll want your logo printed on the menus. If you’re a service provider like a plumber or a commercial cleaner, you might want to add the logo of your business on the side of your vehicle. In short, there are endless possibilities on where you can put your logo.

If you want an illustration or an icon, it should be recognisable in any size. For text-based logos, it should be easy to read. You should also consider how it’s going to look on business cards and stationery, as well as promo products such as T-shirts, caps, and mugs.

It is also important to note that if you want to use your logo for more than one application it requires more design work. Sometimes the designers will need to do multiple versions to ensure that it will look good on any of the chosen mediums be it on the screen or printed. 

Try Applying Colour Philosophy

Many established companies around the world use the colours blue and black in their logos. Blue is associated with competence, dependability, and trust, while black is a colour that signifies stability and strength. For these reasons, you may also want to use these colours for your logo.

However, it is important to take into account what message it is that you are trying to convey. These colours won’t always be a good match for the message you want to communicate. If you’d rather communicate growth, why not use the colour green? Or if you’d rather be a dynamic, energetic brand, yellow is a good choice. Your design agency will be more than happy to render your logo in different colours to help you decide which one best suits your business.

Choose the Right Style

In the same way that your colour choice affects the message you want to communicate, so does the style of your logo. Do you want to say that your business is a dependable institution? Consider incorporating simple shapes and contemporary elements. Do you want to be seen as a whimsical company that’s all about having fun? A light-hearted design with two or three colours might be a good bet.

You should also do your own research about what logos are already out there. Not only will you get a bit of inspiration, but also know what designs to avoid. You want to stand out and be remembered in a good way, not be labelled as a copycat.

Consider Text-Based Logos

A logo doesn’t always have to be based on a picture or an object, like Apple. Indeed, a lot of established companies like Google, Facebook, and Coca-Cola have text-based logos. This only highlights the importance of typography in design. The right choice of font can help you achieve the message you’re going for. Below are some details you should consider:

Serifs

Serif fonts like Times New Roman and Baskerville help communicate tradition and knowledge. If you want to come off as serious and professional, it’s a good idea to go with serifs. However, do note that serif fonts can look a little “old school” when used on websites.

Sans Serifs

Sans serif fonts like Helvetica are all about modernism and minimalism. These fonts are clean, simple, and very easy to read. One downside of using sans serif fonts in your logo is that there is a high chance it will look like other existing logos. Sans serifs are effective and are thus quite popular, so work closely with your design agency to ensure that your logo stands out.

Scripts

Script fonts can communicate elegance, but it could also be casual and fun. The downside is that some script fonts can be hard to read. The challenge comes with finding that perfect balance of creativity and legibility (think Coca-Cola, Johnson & Johnson, or Kellog’s) when using scripts.

Think About Longevity

Your logo will be your logo until the day you close down your business. There’s always the option to re-brand, of course. However, rebranding can take time. It can also be a little trickier to do when you’ve been in the business for a long time. Thus, a “good” logo is something worth investing your time and money into.

Remember: humans are visual creatures. With a professionally designed logo, you have a better chance of standing out against the competition. Consider these tips and collaborate with your design agency for a logo that will hit the mark.