DON'T BE FOOLED BY ALARMIST CLAIMS ABOUT YOUR WEBSITE!
Current marketing trends you need to be aware of include bulk emails (spam) and cold calls that use scare tactics to prompt investment in arbitrary services. arbitrary - adjective: capricious; unreasonable; unsupported.
Many of our customers are calling us after receiving unreasonable and unsupported claims from agressive cold callers. These claims have sofar included:
- suggestions their website is outdated
- false or unsupported claims that their website is ranking poorly and missing out on traffic
- vague offers of design updates and pressure to undertake SEO campaigns
Due to the nature of these cold calls and spam emails, we believe the companies targeting New Zealand businesses are canvasing the industry, using unscrupulous tactics to panic people into investing in unrequired services.
We are hearing from an increasing number of our clients who have wisely contacted us before agreeing to undertake services from companies using these tactics, such as YellowPages, Fatweb and search engine optimisation companies in India. We welcome the opportunity to disprove these negative claims and reassure you.
A Recent Example...
We were recently contacted by a client who was alarmed after receiving a cold call from Fatweb, who claimed they were missing out on thousands of online searches each month and that they ought to get a new website through them. However, doing a simple google search showed that their site is actually ranking 3rd for their product term. A very good result considering no significant search optimisation has been done.
The claims being made are consistently unfounded. As we receive these types of contacts ourselves on a regular basis, we know that most blanket callers are not even looking at the website first (let alone undertaking a technical invesitigation) to see exactly whom they are in contact with. If they had, they would surely realise we are direct competitors who know our stuff and could easily disprove their claims.
An Invitation To Contact Us For Professional Advice...
If you are concerned about any aspect of your website or search rankings as a result of contact from any of these aggressive cold callers or spammers, we encourage you to contact us before making any hasty decisions.
If required we do offer search engine optimisation at competitive rates. Our SEO services are performed using a measured, targeted campaign, and we will be happy to discuss this service with you.
Contact us using our online form or give us a call today on 0800 30 8996.
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Social media is one of the most powerful tools on the entire web to get more exposure and credibility. Some small businesses have used it to go from having no audience to having hundreds of thousands of followers. However, there are many small businesses that are struggling to grow their social media audiences. Some small business owners are putting in hours of work but getting little results from their social media efforts. These three tips for small businesses trying to grow on social media are aimed to stop stagnancy and spread your message to a larger audience.
- Interact with your followers. There are so many people who are focused on growing that they forget to interact with the followers they already have. Some of the people I have interacted with on my social networks have become returning customers who frequently buy my books and leave reviews. In addition, as you connect with more people, you will get more opportunities. I have been able to write for numerous guest blogs because some of the connections I made on social media wanted my content on their sites. Here are some tips you can use to start more conversations.
- Identify your targeted audience. There are three types of followers. There is the fake follower (which you don’t want at all), the real follower (which is okay), and the targeted follower (the one you want). Your targeted audience is the audience that will help you be successful. In order to identify your targeted audience, ask yourself two questions. What do I do? Who would benefit from it?
- Go after the people in your targeted audience. You want to follow and interact with as many people in your targeted audience as possible. Targeted followers are more likely to share your content and buy your products and services than any other type of follower. Interacting with these followers and gradually building your audience (a targeted audience in particular) will allow you to grow on social media.
Those are the three ways small businesses can grow with social media. It all comes down to identifying your targeted audience, growing that audience, and interacting with the people in your audience. Then, you will be able to grow on social media.
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Posted in Social Media