Graphic Design Services: Do You Need It?

graphic design services nz

Graphic design touches every part of our lives—from billboards, we see on the way to work, to the apps we use every day. As a business owner, you might wonder why you should hire a graphic designer when Jenny in accounts is pretty good on Microsoft Word? Graphic design software has improved a lot over the years, but the core of good graphic design always comes back to creativity and experience. 

A company that specialises in web and graphic design services will bring a level of professionalism to your company website that would be hard to achieve in-house. Just as you’d hire an electrician to install new lighting in your office, a graphic design agency will provide fast and appropriate design solutions for your business. 

Some small business owners opt for online design sites like Fiverr or Upwork to get their logo and graphic design services work done. While this might suit a simple, one-off project, there are risks to this approach:

  1. The original designer may no longer be available when you need to revisit the design.
  2. The design work is carried out by individuals working off-shore, who may not be familiar with the nuances of your business and it’s culture.
  3. The low fee/high turnover approach of these design sites promotes expediency over creativity.

Your company needs to present a unified look to the world—your website, social media, print media, advertising, and branding all need to communicate a consistent message. Just like the physical assets in your business, your company’s visual assets need to be effective, fit for purpose and well maintained. A graphic design service can help you identify and formalise these assets, right down to the font used in your byline.

When you first meet with a web/graphic design company, their goal will be to learn as much as they can about your business. For many business owners, this process can be quite enlightening, as you reflect on the nature of the work you do, your customers, even your competitors. As an independent consultant, the designer you meet with can offer insight into your business that might not be obvious to you. The web design process can often uncover inefficiencies in the company structure that only become obvious when developing or updating the company’s website.

So the answer is yes, you do need a professional graphic design service—but how do you choose one? Design plays a part in every part of your business: logo, website, print media, smartphone app, so it pays to choose a company with capabilities in all those areas. Using separate design services means more workload for you, and it increases the possibility of errors through miscommunication or mis-matched deadlines.

Activate Design is a Christchurch based design house offering a full suite of design services, including websites, logos, apps, videos, and print. Alongside these design services, Activate Design provide essential services like web hosting, SEO, content writing, email marketing, and tech support.

If you’d like to know more, check out our work or request a quote.

 

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Posted in Graphic Design