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Activate Design Limited

What to Look for in a Top-Notch Website Developer

A web developer is like a digital architect who builds and maintains websites. They use coding skills to create functional websites that look good and are easy to use. Web developers work on both the parts you see on the screen and the hidden stuff that makes it all work smoothly. They are crucial for businesses and individuals to have a strong online presence. Good web developers possess technical expertise, design creativity, problem-solving abilities, and communication skills, ensuring websites not only function well but also look appealing and serve their purpose effectively.

What is a web developer?

A web developer is someone who creates, maintains, and improves websites. They use coding and design skills to make websites work well, look good, and be easy to use. Web developers can work on different parts of a website, like what you see on the screen or the behind-the-scenes stuff that makes it all work. Their job is important for helping businesses and individuals have a good presence on the internet.

What does a web developer do?

A web developer's primary role is to build and maintain websites. They use coding languages like HTML, CSS, JavaScript, and various frameworks to create the structure and functionality of a website. Web developers work on both the front-end, which deals with what users see and interact with, and the back-end, which involves server-side functions and databases. They ensure that websites are responsive, user-friendly, and visually appealing. Additionally, web developers may troubleshoot issues, improve website performance, and keep up with industry trends and security practices to ensure websites remain functional and up-to-date. Overall, their job is to bring digital concepts and designs to life on the internet.

Why is it important to have a good web developer?

Having a skilled and competent web developer is of paramount importance in today's digital age. A good web developer plays a pivotal role in creating and maintaining a strong online presence for businesses and individuals. They are responsible for building websites that not only look visually appealing but also function seamlessly, ensuring a positive user experience. A well-developed website can attract and retain visitors, drive engagement, and ultimately lead to increased conversions and revenue. Moreover, web developers are instrumental in keeping websites secure, up-to-date with evolving technologies, and optimized for search engines, which is crucial for online visibility. In essence, a good web developer is essential for unlocking the full potential of a website, making it a powerful tool for achieving business objectives and establishing a credible online identity.

Key Qualities of a Top-Notch Website Developer

Technical Proficiency

Coding Languages and Frameworks

A top-notch website developer should be fluent in a variety of coding languages and frameworks. 

These languages, which may include HTML, CSS, JavaScript, Python, PHP, and more, form the backbone of web development. 

Proficiency in these languages ensures that your website will be built with clean, efficient code, which is essential for optimal performance, security, and scalability.

CMS Expertise

Content Management Systems (CMS) are powerful tools that allow you to manage and update your website's content without the need for extensive coding knowledge. 

A top-notch website developer should have expertise in popular CMS platforms like WordPress, Drupal, Joomla, or others, depending on your specific needs.

They should not only be capable of setting up and customising these CMS platforms but also have a deep understanding of how to optimise them for your unique requirements. 

CMS expertise ensures that your website is user-friendly, easily maintainable, and capable of accommodating future content updates and expansions.

Responsive Design Skills

In today's digital landscape, mobile devices account for a significant portion of web traffic. Therefore, your website must be responsive, meaning it adapts seamlessly to various screen sizes and devices.

A top-notch website developer should excel in responsive design, ensuring that your site looks and functions flawlessly on smartphones, tablets, laptops, and desktop computers.

Beyond adaptability, responsive design also influences user experience and search engine rankings. A developer with responsive design skills can enhance the user experience by optimising navigation, readability, and touch-friendly elements.

Additionally, search engines like Google prioritise mobile-friendly websites, making responsive design a crucial aspect of your website's SEO strategy.

Creativity and Design Sensibility

UI/UX Design Capabilities

A top-notch website developer doesn't just create functional websites; they also prioritise the user experience (UX) and user interface (UI) design. UI/UX design is all about making your website intuitive and enjoyable for visitors.

An excellent developer will understand the principles of user-centred design, ensuring that your website is easy to navigate, visually appealing, and provides a seamless user journey from start to finish.

Effective UI/UX design involves creating clear and logical site navigation, optimising page layouts for readability and accessibility, and incorporating user feedback to continuously improve the overall user experience.

A developer with strong UI/UX capabilities will help your website stand out in a crowded digital landscape and keep users engaged.

Visual Aesthetics

First impressions matter in the online world, and the visual aesthetics of your website play a significant role in shaping those initial impressions.

A top-notch website developer should have a keen eye for design, choosing colour schemes, typography, and graphics that align with your brand and resonate with your target audience.

Visual aesthetics extend beyond mere surface-level appeal; they can influence user trust and perception of your brand. A skilled developer will ensure that your website's design reinforces your brand identity and leaves a lasting, positive impression on visitors.

Brand Alignment

Your website should reflect your brand's values, mission, and personality. A top-notch website developer understands the importance of brand alignment in web design.

They will work closely with you to ensure that every aspect of your website, from the colour palette to the content tone, aligns with your brand identity.

Consistency is key, and a developer with a strong sense of brand alignment will maintain a coherent and cohesive look and feel throughout your site.

This not only strengthens brand recognition but also builds trust and loyalty among your audience.

Problem-Solving Skills

Troubleshooting Abilities

In the world of web development, challenges and issues are bound to arise.

What sets a top-notch website developer apart is their ability to troubleshoot and resolve problems quickly and effectively.

They should have a knack for identifying the root causes of issues, whether they're related to code, server configurations, or compatibility problems, and then implementing the necessary fixes.

Adaptability to New Challenges

The digital landscape is constantly evolving, with new technologies, security threats, and best practices emerging regularly.

A top-notch website developer is adaptable and stays up-to-date with industry trends and changes.

They should be proactive in learning new tools and techniques to keep your website secure, efficient, and competitive.

Analytical Thinking

Website development involves a fair amount of problem-solving and decision-making.

A skilled developer approaches challenges with analytical thinking, breaking down complex issues into manageable components and systematically working through them.

Their analytical mindset helps them make informed choices, optimise website performance, and anticipate potential issues before they become major problems.

Communication and Collaboration

Clear Communication Skills

Effective communication is a cornerstone of successful website development.

A top-notch developer excels in communicating technical concepts in a clear and understandable manner.

They should keep you informed about project progress, explain technical decisions, and actively listen to your input and feedback. Clear communication ensures that your vision is understood and implemented effectively.

Ability to Work in a Team

Website development often involves collaboration with designers, content creators, marketers, and other stakeholders.

A top-notch developer is a team player, capable of working harmoniously with individuals from various backgrounds and skill sets.

They understand the importance of teamwork in achieving project goals and delivering a cohesive and high-quality website.

Client-Centric Approach

A client-centric approach means that the developer places your needs and goals at the forefront of the project.

They should actively involve you in the decision-making process, seeking your input and feedback at key milestones.

A top-notch developer is committed to delivering a website that aligns with your vision and objectives, ensuring your satisfaction and long-term success.

In summary, a web developer is like a digital architect who creates and maintains websites. They use coding and design skills to make websites look good and work well. Web developers handle both the visible parts of websites and the behind-the-scenes technical aspects. They are crucial for businesses and individuals to have a strong online presence. A good web developer possesses technical expertise, creative design skills, problem-solving abilities, and effective communication. Their role is to build and update websites, ensuring they are user-friendly and aligned with your brand. A skilled web developer is essential in today's digital world to make your online presence stand out and achieve your goals.

Posted in Web Design, Web Team, Website Design

Demystifying Website Development

Web developer coding on a macbook laptop

In today's digital landscape, websites play a crucial role in online visibility, credibility, marketing, and customer convenience. As a client embarking on a website development project, it's essential to understand your role and the key aspects of the development process. This article aims to demystify website development, providing you with the knowledge you need to navigate the process and achieve a successful outcome.

Importance of websites in today's digital landscape

Online visibility: With millions of people using the internet daily, having a website ensures that your business or personal brand is discoverable by potential customers or clients.

Credibility and trust: A professionally designed website can build trust and credibility among your target audience, as it showcases your expertise, values, and achievements.

Marketing and lead generation: Websites serve as powerful marketing tools, enabling you to reach and engage with a wider audience. Through various online marketing techniques, you can drive traffic to your website and convert visitors into leads.

Customer convenience: Websites provide convenience to your customers by allowing them to access information, make purchases, or contact you at any time, from anywhere.

Your Role as The Client in Website Development

Defining objectives: As a client, it is crucial to clearly define your objectives and goals for the website. This includes identifying the purpose of the website, the target audience, and the desired outcomes you want to achieve.

Providing content and assets: Clients are responsible for providing the necessary content, such as text, images, videos, and branding assets, to be included on the website. This ensures that the website accurately represents the client's brand and aligns with their messaging.

Collaboration and feedback: Effective communication and collaboration with the web development team are vital throughout the process. Clients should actively participate in meetings, provide feedback on design concepts, and review the progress to ensure the website aligns with their vision.

Testing and feedback: Clients play a crucial role in testing the website's functionality, usability, and compatibility across different devices and browsers. Providing comprehensive feedback during the testing phase helps in identifying any issues or improvements required before the final launch.

Overview of the website development life cycle

The website development process follows a systematic approach known as the website development life cycle. It consists of several phases that guide the creation and implementation of a website. Here's a brief overview of the typical website development life cycle:

1. Planning 

This initial phase involves gathering requirements, defining goals, and creating a project plan. It includes activities like conducting market research, identifying target audience, and outlining the website's structure and functionalities.

2. Design 

In this phase, the visual and interactive elements of the website are developed. It includes creating wireframes, mockups, and prototypes to visualise the layout, navigation, and user experience. Design elements such as colours, typography, and imagery are also considered.

3. Development

This is the phase where the website's technical aspects come into play. Web developers write code, integrate functionalities, and create interactive elements. They work with programming languages like HTML, CSS, JavaScript, and backend technologies to build the website's foundation.

4. Content Creation 

Content plays a crucial role in engaging and informing website visitors. During this phase, content writers create and optimise the website's textual content, while graphic designers and multimedia specialists work on creating visuals, videos, and other media elements.

5. Testing and Quality Assurance

Once the website is developed, it goes through rigorous testing to identify and fix any bugs, errors, or compatibility issues. Testing includes checking functionalities, responsiveness, browser compatibility, performance, and security.

6. Deployment and Launch

After successful testing and client approval, the website is deployed to the live environment. This involves transferring the website's files to a web server and configuring domain and hosting settings. It ensures that the website is accessible to the public.

7. Maintenance and Updates 

Once the website is launched, it requires ongoing maintenance and updates. This includes monitoring performance, fixing bugs, adding new features, and keeping the website's content up to date.

Defining Your Website Goals and Requirements

Identify the purpose and target audience of the website

Before diving into website development, it's crucial to clearly identify the purpose and target audience of your website. Ask yourself:

  1. What is the primary goal of the website? Is it to generate leads, sell products, provide information, or showcase a portfolio?
  2. Who is your target audience? What are their demographics, interests, and needs? Understanding your audience will help you tailor the website's design, content, and functionality to meet their expectations.

Determine the desired features and functionalities

Once you have a clear understanding of your website's purpose and target audience, it's time to determine the desired features and functionalities. Consider the following:

  1. Essential pages - Identify the core pages your website should have, such as a homepage, about us, products/services, contact, and any specific pages relevant to your industry or niche.
  2. Interactive elements - Determine if you need features like contact forms, live chat support, e-commerce capabilities, social media integration, or multimedia elements such as videos or image galleries.
  3. Content management - Decide if you want to be able to update and manage your website's content yourself. In that case, consider using a content management system (CMS) like WordPress, Joomla, or Drupal.
  4. SEO considerations - If search engine visibility is important, think about incorporating SEO-friendly elements like optimised URLs, meta tags, and the ability to easily edit page titles and descriptions.

Set realistic timelines and budgets

To ensure a smooth website development process, it's essential to set realistic timelines and budgets. Consider the following:

  1. Timelines - valuate how long each phase of the development process might take, considering factors such as design, development, content creation, and testing. Be mindful of potential dependencies and allow for buffer time to accommodate unexpected delays.
  2. Budget - determine your budget for website development, including costs for design, development, content creation, hosting, domain registration, and ongoing maintenance. Research the market rates and discuss the budget with potential web development partners to ensure alignment.
  3. Prioritisation - if you have a limited budget or tight timeline, prioritise the features and functionalities that are essential for your website's initial launch. You can always add more features and improvements later as your website evolves.

Choose the Right Web Development Partner

Choosing the right web development partner is crucial for the success of your website project. Here are some key steps to consider:

Research and evaluate web development agencies or freelancers

  1. Conduct thorough research: Start by researching web development agencies or freelancers online. Look for companies or individuals with a strong reputation and a track record of delivering quality websites.
  2. Seek recommendations: Reach out to colleagues, friends, or other business owners who have recently worked with web developers. Their recommendations can provide valuable insights and help you narrow down your options.
  3. Consider specialisation: Evaluate if the web development partner specialises in the type of website you need. Some developers might have expertise in e-commerce, while others might focus on corporate websites or specific industries.

Assess their expertise, portfolio, and client testimonials

  1. Expertise and experience: Review the expertise and experience of potential web development partners. Consider factors such as the number of years in the industry, technical skills, and their understanding of modern web development practices and technologies.
  2. Portfolio: Examine their portfolio to get an idea of their design aesthetics, user experience (UX), and technical capabilities. Look for examples of websites that align with your vision and objectives.
  3. Client testimonials and reviews: Check for client testimonials or reviews on their website, social media platforms, or third-party review websites. Feedback from previous clients can provide insights into the web developer's professionalism, communication, and project management skills.

Consider factors like communication, project management, and support

  1. Communication: Effective communication is essential for a successful collaboration. Evaluate how responsive and proactive the web development partner is during the initial communication phase. Clear and timely communication is crucial to ensure your requirements are understood and implemented correctly.
  2. Project management approach: Inquire about their project management approach. Do they use project management tools, conduct regular meetings, or provide progress reports? A structured project management approach ensures transparency, accountability, and a smooth development process.
  3. Support and maintenance: Inquire about post-launch support and maintenance options. Websites require regular updates, bug fixes, and security patches. Ensure that the web development partner offers ongoing support and maintenance services to keep your website secure and up to date.

Collaborate with Your Web Development Team

Client meeting

Collaboration between you and your web development team is essential for a successful website project. Here are key aspects to consider for effective collaboration:

Establish effective communication channels

Regular communication - maintain open and regular communication with your web development team throughout the project. Set up communication channels such as email, phone calls, video conferencing, or project management tools to ensure timely and effective communication.

Clarify expectations - Clearly communicate your goals, requirements, and expectations to the development team. Provide comprehensive briefs and documentation to ensure everyone is on the same page.

Participate in the planning and design phase

Active involvement - participate actively in the planning and design phase of the project. Collaborate with the team to define the website's structure, features, and design elements. Share your insights, ideas, and preferences to help shape the website according to your vision.

User feedback and usability testing - provide user feedback and participate in usability testing sessions. Your perspective as a client and end-user is valuable in refining the user experience and identifying any usability issues.

Provide timely feedback and approvals

Timely response - respond to queries, requests for feedback, and design proposals in a timely manner. Delayed responses can cause project delays and hinder the development team's progress.

Clear and constructive feedback - provide clear and constructive feedback on design concepts, content, and functionality. This helps the development team understand your preferences and make necessary adjustments.

Prompt approvals - Review and approve deliverables promptly to maintain project momentum. Delays in approvals can impact the project timeline and lead to unnecessary rework.

Testing and quality assurance (QA) process

Active involvement in testing - participate in the testing phase to identify and report any issues or bugs. Provide thorough feedback on functionalities, responsiveness, and compatibility across different devices and browsers.

User acceptance testing (UAT) - conduct UAT to ensure that the website meets your expectations and requirements. Test various scenarios, user journeys, and functionalities to validate the website's performance.

Collaboration on bug fixing - collaborate with the development team in resolving identified issues and bugs. Clearly communicate the problems you encounter, and work together to find appropriate solutions.

4 Tips for a Smooth Website Development Experience

To ensure a smooth website development experience as a client, here are some valuable tips to keep in mind:

  1. Clearly communicate your requirements and expectations
    Provide a comprehensive project brief that clearly outlines your goals, target audience, desired features, and design preferences. Make sure to clearly communicate your expectations regarding timelines, budget, and deliverables. Be realistic about what can be achieved within the given constraints, and maintain open communication if any adjustments are needed.
  2. Regularly review and provide feedback during the development process Establish regular checkpoints throughout the development process to review progress and provide feedback. Provide timely and constructive feedback on design concepts, functionality, and content. Clearly articulate what works well and what may need improvement, while also considering the technical expertise and creative insights of the development team.
  3. Collaborate and maintain a good working relationship with the development teamMaintain open and respectful communication with the development team. Encourage regular updates, ask questions, and seek clarification when needed. View the development team as partners in the process. Collaborate on decisions, brainstorm ideas, and leverage their expertise to ensure the best possible outcome for your website. Clear communication builds trust and helps avoid misunderstandings.
  4. Stay involved and informed throughout the projectStay engaged and involved throughout the website development process. Attend meetings, provide prompt feedback, and actively participate in discussions to ensure your vision is accurately translated into the final product. Request regular updates from the development team to stay informed about the progress of the project. This helps you stay in the loop and address any concerns or questions that arise.

Website development can be a complex process, but by understanding your role as a client and the key elements involved, you can navigate it with confidence. Clear communication, active collaboration, and staying involved throughout the project are crucial for a successful outcome. Remember to define your goals, provide timely feedback, and maintain a good working relationship with your development team. By following these tips, you'll be well-equipped to embark on a smooth and successful website development journey.

Get in touch with us at Activate to get your new website underway!

Posted in development graphic design, Responsive Web Design, Web Design, Web Team, Website Design

The Benefits of a Custom Designed Website

typing on a laptop computer

In today's digital age, having a robust online presence is essential for businesses to thrive and succeed. Consumers turn to the internet to discover, research and engage with brands. So your website serves as the virtual face of your business. And it is your first impression for your potential customers. This plays a pivotal role in shaping their perception of your brand. Investing in a customised website design means it will be tailored for your specific business and your brand. Rather than your business and brand shoved into a generic template like so many web companies use. 

In this article, we will explore the benefits of a custom-built and designed website and why it is the best choice for businesses in today's competitive landscape.

 

What is a custom-built and designed website

A custom-built and designed website is a one tailored to specific requirements. The alternative is a web-template; a pre-designed layout with pre-defined space for undefined content. 

Unlike pre-made templates or generic website builders, a custom website is developed from scratch and tailored to reflect the business's unique brand identity, values, and objectives. 

It involves a collaborative process between the business owner, skilled web designers, and developers, who work closely to create a fully personalised online presence. 

Every aspect, from the layout, colour scheme, and typography to the functionality and user interface, is carefully designed and optimised to align with the brand's vision and deliver an exceptional user experience. 

With a custom website, businesses are showcased in the optimal way. Presenting their brand they best way possible rather than shoved into pre-defined spaces that don't suit. 
It's basically the difference between having a new suit or wedding dress tailor made vs ordering something from Temu or Wish. 

 

The benefits of custom-built and designed website:

Unique Brand Identity:

A custom-designed website allows for a unique and tailored look that aligns with your brand identity. Templates are often used by multiple users, resulting in similar or identical designs. A custom design ensures that your website stands out and reflects the uniqueness of your brand.

Tailored Functionality:

Custom-designed websites can be built with specific functionalities and features that cater to your business requirements. Templates may have limitations in terms of customization and may not support the exact features you need.

Optimized Performance:

Custom designs enable developers to optimize the website for performance. This includes faster loading times, efficient code, and a better overall user experience. Generic templates might have unnecessary code or features that can impact performance negatively.

Scalability:

Custom websites are more scalable, allowing for future expansion and integration of new features as your business grows. A template might not provide the flexibility needed for future changes and enhancements.


Search Engine Optimization (SEO):

Custom websites can be optimized for search engines based on specific SEO strategies. This is often more challenging with generic templates, which may have limitations in terms of SEO customization.

Responsive Design:

Custom designs can be created with responsiveness in mind, ensuring that the website looks and functions well across various devices and screen sizes. While some templates are responsive, they may not provide the level of control needed for a seamless user experience.

Security:

Custom websites can be built with security in mind, incorporating best practices to protect against vulnerabilities. Templates may not prioritize security features, potentially exposing your website to security risks.

User Experience (UX):

Custom designs allow for a more personalized and user-centric approach to UX design. This can result in a website that is intuitive, easy to navigate, and tailored to the preferences of your target audience.

Ownership and Control:

With a custom-designed website, you have full ownership and control over the code, design, and functionality. Template-based solutions may come with restrictions on customization and ownership rights.

Long-Term Cost Efficiency:

While the initial cost of a custom-designed website may be higher, it can be more cost-effective in the long run. Custom websites are often easier to maintain and update, reducing ongoing costs compared to templates that may require constant adjustments.

 

Search Engine Optimisation (SEO)

Why is it important?

  • Search engine optimisation (SEO) is crucial for improving your website's visibility and driving organic traffic from search engines. 
  • This includes optimising on-page elements such as headings, image alt tags, and internal linking structure to improve keyword relevance and overall crawlability for search engines.
  • By considering SEO from the start and integrating it into the design process, you can ensure your website is well-optimised and search engine friendly.

How are custom websites better for SEO?

  • A customised website design provides a solid foundation for effective SEO. By working closely with web designers and developers, you can ensure that your website is built with SEO best practices in mind. 
  • Custom design allows for the optimisation of technical elements such as site structure, mobile responsiveness, and page loading speed, which are critical ranking factors for search engines. 
  • Additionally, a customised design allows for creating SEO-friendly URLs, meta tags, and structured data, further enhancing your website's visibility in search engine results pages.


Scalability

Why is it important?

  • Businesses evolve and grow over time, and your website needs to keep up with these changes. 
  • A custom website design provides the flexibility to adapt to the changing needs of your business.
  • Whether you're introducing new products or services, expanding into new markets, or repositioning your brand, a custom design allows you to make necessary adjustments to your website without limitations. 
  • By having a website that can grow and evolve alongside your business, you can ensure that it remains relevant and effective in meeting your goals.

How do custom websites allow you to scale more easily?

  • Scalability is a crucial aspect of a successful online presence. As your business expands, your website should be able to accommodate increased traffic, content, and functionality. 
  • Custom website design offers the advantage of scalability, allowing you to quickly scale up your website's infrastructure, such as server capacity and database management, to handle growing demands. 
  • A custom design also enables future modifications and enhancements to be implemented seamlessly without disrupting the overall functionality and user experience. Whether it's adding new features, integrating third-party tools, or improving performance, a custom website design provides the flexibility to evolve with your business.

Security and Performance

Why is it important?

  • Website security is of paramount importance. With increasing cybersecurity threats and data breaches, businesses need to prioritise the security of their websites. 
  • A single security breach can have severe consequences, including compromised customer data, damaged reputation, and financial loss. 
    Highlight the importance of website security by discussing the potential risks businesses face and the impact it can have on their operations.
  • Emphasise the need for robust security measures to protect sensitive information, build trust with customers, and comply with data protection regulations.

How are custom websites more secure?

  • A custom website design allows for a proactive approach to security. By working with experienced web developers, businesses can implement tailored security measures based on their specific needs and requirements. 
  • Custom designs enable the integration of advanced security features such as SSL certificates, encrypted data transmission, secure user authentication systems, and regular security audits. 
  • Additionally, custom designs allow for rigorous code reviews, vulnerability testing, and timely security updates, ensuring that the website stays protected against emerging threats.

How are custom websites better performing?

  • Website performance and loading speed are critical factors that impact user experience and search engine rankings. 
  • Custom website design allows for optimising performance by carefully crafting the website's architecture, code structure, and asset optimisation. 
  • Custom designs enable developers to minimise unnecessary code, leverage caching mechanisms, and optimise image sizes, resulting in faster loading times.

Cost-effectiveness

Are custom websites more expensive?

  • There is a common misconception that custom website design is expensive, deterring some businesses from considering it as an option. 
  • However, it's essential to address this misconception and highlight the value and long-term cost-effectiveness of a custom design. 
  • Custom website design offers tailored solutions specifically crafted to meet your business objectives and target audience. 
  • While the initial investment may be higher compared to template-based designs, the benefits and savings, in the long run, outweigh the upfront costs.

How are custom websites more cost-effective in the long run?

  • A custom website design brings several long-term cost benefits. A custom design ensures scalability and flexibility, allowing your website to grow and evolve as your business expands. 
  • This eliminates the need for frequent redesigns or extensive modifications, which can be costly. 
  • Additionally, a custom design provides better performance, optimised code, and streamlined functionality, reducing maintenance and hosting expenses over time. 
  • Custom designs are also more durable, built with the latest web standards and technologies, ensuring longevity and compatibility with future updates.

In summary, while generic templates can be a quick and affordable solution, a custom-designed website offers greater flexibility, uniqueness, and long-term benefits that align closely with specific business needs and objectives.

Looking for experienced custom web designer and developers in Christchurch? View our portfolio here and get in contact with us today!

Posted in Marketing, Responsive Web Design, Web Design, Web Design Trends, Web Team, Website Design

7 Steps to Your Dream Website

a web design team discussing how to create the perfect website

In addition to yourself and social media profiles, your website is often the face of your business. That's why, at Activate Design, we want to build you something beautiful. 

Through the entire process, we'll work with you on everything from copywriting to web design to hosting and everything in between. 

So let's dive in, and you can see for yourself how easy it is to build the website of your dreams.

1. WEBSITE CONSULTATION

We'll first discuss your goals for the website: necessary features & integrations, target audience and more. We then propose a site that would suit you. We have developed our own CMS (Content Management System) which is the background system that runs a website, and we have created this to meet the needs of clients who need a user-friendly website that will allow them to make changes to their website themselves with ease and efficiency.

Types of Websites Available

A Simple, View-Only Website

If you just need to provide information about an upcoming event, product launch, or store opening, a simple view-only website is the perfect solution. Additionally, it can serve as a landing page for Google Ads or social media ads. 

Advanced, High-Performance CMS Website

Our most popular option, a new, high-performance website can be the facelift your business needs. Once completed, our CMS interface makes it easy for you to add new pages, blogs, and more. And don't worry, we'll provide in-depth training on how to use the CMS so you can edit your website confidently. 

eCommerce Website

If you're looking to sell physical or digital products online, you'll need an eCommerce website to do so. With the same high-performance features as our popular websites, our eCommerce solutions allow you to add, edit, and remove products, descriptions, stock levels, and more, directly in our CMS.


2. WEBSITE PLANNING

We want to build you the website of your dreams, and doing so may require a few meetings with our team to get things right. We need to determine how you want your site laid out, which colors you want to use, and more. Once we've mocked up your site, we can get started on the build.

3. DOMAIN NAME

Your domain name is your website's unique address on the internet. If you don't already own your domain name, we can help you pick one that fits your business. If you launch another business, or need a second domain for any reason, additional domain names can be added at any time.

4. WEBSITE DESIGN

With a domain name and a better understanding of your brand, our designers can get started on your website. Our talented design team will make your site come to life with a beautifully designed header, buttons & images that jump off the page, and more. 

And if you're looking to further upgrade your website with a new or improved logo, our designers can help with that too. 

5. WRITTEN CONTENT

A beautifully designed website is just the beginning. In order to grow your business, customers need to understand your business.

We'll introduce you to our copywriters, who will get to know you and your business inside out. They will then put pen to paper (figuratively), bringing your website to life with words. 

Our copywriters are seasoned SEO writers, meaning your content will be optimised for search engines, so that customers can find your business online. 

*Our copywriting services come at an additional cost, and are not included in the cost of building a website, unless discussed previously.*


6. PUTTING THE WEBSITE TOGETHER

Now that the designers & copywriters have created all of the written & visual content for your site, our programmers put it all together, ensuring consistency & functionality.

Down to the last detail, our programmers will properly size images, align navigation elements, and optimise your site to make sure it looks great on both desktop and mobile. 


7. WEBSITE LAUNCH

Congratulations! With the final touches on your new website in place, you can celebrate.

With the help of social media, email marketing, search engines, and other marketing methods, you can start driving traffic to your new website and attract new customers. 

Posted in Web Design, Web Team, Website Design

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