Why Your Business Needs Both a Good Website and Social Media Presence

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In recent years, social media has become the main platform for brand engagement and conversation. In fact, it can even be argued that many companies now anchor their digital presence on their social media accounts. 

As such, it’s not a surprise when business owners wonder if websites are still relevant in terms of marketing, advertising, and branding.

The answer to this question is a definite, resounding yes. A website is a crucial part of a business strategy. The industry you’re in and the size of your business don’t matter. If you’re running a business, you need a website.

At the same time, you also need to establish your social media presence. It’s where your customers are “hanging out,” so to speak, so you need to engage them where they are. 

The key is to ensure that both your website and your social media presence are working together seamlessly. 

Why Do You Need a Website?

One of the key things about a website is that it’s completely your own. With social media platforms, you’re essentially renting your domain. With a website, you have full control and complete ownership.

This means that you’re not limited about your website’s looks and functionalities. With the help of a reliable web design company to get it up and running, your website can be the reflection of your mission, vision, and purpose.

Having a website also gives you certainty. It’s unlikely (as of now) that the biggest social media platforms will shut down, but it’s still a possibility. 

With a website of your own, you’ll maintain your digital presence as long as you pay for the hosting. You’ll also have access to all the data that comes through your website.

Finally, having your own domain also means that you can establish your credibility. Not only does a website make you look more “legit,” it also allows you to create unique, helpful content. This can help boost your search engine rankings which can then raise awareness and interest, as well as increase the potential for sales.

Why Do You Need Social Media

As mentioned previously, millions of consumers are already present on social media. This means that you already have an audience waiting for you; all you need is to develop content and target accordingly to ensure that it reaches your intended market.

The consumer base you can find in social media also opens up your brand for increased awareness and reach. With the right kinds of posts and strategic messaging, you can easily expand your market through social media.

Of course, social media pages are easier to set up. If you already have the necessary content, you can successfully publish a page within an hour or less. 

You can also redirect your domain name to your social media page, while you’re waiting for your website to be set up.

How Can These Two Work Together?

When you look at it at a surface level, your website and your social media pages can be used in similar ways. For example, you can sell products through your website as well as your Facebook page. 

And though you're likely to get better sales results through your website, social media has other applications to improve your business that a website does not.

Your website is great for boosting your search engine rankings through helpful content, establishing your credibility, and making sales. It’s also the best place for gathering data that can help you fine-tune your marketing and advertising tactics.

Meanwhile, social media is perfect for engaging your audience, building a brand and online persona, and sharing new content. You can also use social media for reaching new audiences and developing your reputation.

Taking note of the above, one of the best strategies to apply is to use social media to amass an audience. Engage your customers by creating meaningful conversations. Then, once you’ve established that rapport, you can easily drive the traffic towards your website.

Once people get to your website, keep them there with more helpful, engaging content like blogs and videos. These can make it easier for you to sell your products and services.

This process—engagement through social media and conversion through your website—can loop infinitely. As a result, you can ensure a more holistic online presence.

Obviously, there are still certain downsides of each digital platform. For example, maintaining a content-rich website can be tedious. Designing a website can also take a long time, particularly if you have functions such as e-commerce.

On the other hand, social media can be expensive because you have to pay for advertising to ensure the delivery of your content to your target market. 

Organic (unpaid) reach and engagement are ideal, but they can be difficult to achieve. It can also be a challenge to stand out among the thousands of brands. 

When you effectively combine the two, however, you can optimise your digital presence and improve the outcomes of your digital campaigns.