You have a website - fantastic! But don't walk away just yet!
For a website to be effective you need to keep it up to date, keep it interesting and keep it relevant.
You can do this by utilsing these marketing techniques ;
- Having a Blog linked to your website and adding regular updates.
- Having a Facebook page to add interesting events, products or customer feedback.
- Having a YouTube account and linking your uploaded videos to Facebook & Blogs.
- Having a Twitter feed to keep tweeters updated on your posts.
Your website is your most effective marketing tool. It's your backstop, it's your billboard, it's your flashing neon sign working 24 hours to ensure that your info is available - even when you're not.
If you don't currently have one of the suggested marketing techniques running through your website, contact us to have a Blog page added, and a link to your Facebook page or Twitter feed to get your business profile, products and services out there for added brand recognition.
Having a Facebook page is still an effective method of free marketing, but remember that as a free resource, you will have very little control over it. This system has been evolving towards being a user-pays resource with increased limitations as changes are implemented without warning, and posts are no longer visible to all unless paid for.
Having your own website is still the #1 best online tool you could have, and using free media sites such as Facebook and Twitter to direct them back to your website is the way to go. Better yet is to have a newsletter system - such as our ActiveMail customised newsletter system - so you can transfer the interest from other marketing methods into a subscriber list that you can send relevant news and information too, at your own convenience.
It is often a surprise to me when companies come to me for updates for websites that they have not themselves visited in quite some time. I would recommend as a minimum, to be checking and updating your website every fortnight. Keep in mind that if you have something such as a regular blog or "recent news" feed on your site, this gives people a reason to keep coming back to your site to see what's new - especially if they can see that your posts or updates are fairly regular.
If you simply don't have the time to do updates to your site, contact us to utilise our Website Copywriting service, where we can write some keyword-rich, relevant content for both your customers to view, and for search engines to recognise that your site is being maintained, so they will keep coming back to index your site, resulting in increased rankings.
To get a major boost in site rankings - contact us about our Search Engine Optimisation (SEO) Service.
It's hard to keep up your enthusiasm but if you put the same passion into your website as your do into your business, that will reflect in your website content and your website will start working for you - bringing in contacts and queries and more work. The more you get into the habit of making small updates and adding images, the easier it will be, and if the content is interesting enough then your customers may refer other people to your site to see what you do, resulting in increased brand exposure! Remember to add testimonials and images, which are great for most of those web surfers who will just be quickly skimming your site.
Contact Us at Activate if you would like any updates or changes made to your site, or any features added that will make it easier for you to manage your content.
Keep up the maintenance!
Posted in Branding