The design of a business card says a lot about a company - and the cardholder. Cheap materials and a careless artwork won’t do much for your image, but with the right design elements, your business card can do a lot more than provide your contact information; it can subtly yet intentionally convey the principal qualities of your business, whether it is reliability, quality workmanship or another underlying trait.
Fortunately, the process of designing a business card can be both fun and informative. It’s a time to reflect on the values of your business and the qualities that will drive its success. With the right design, your business card will serve as a lasting reminder of your professionalism and attention to detail.
You shouldn’t rush through developing your business cards. Some steps, such as choosing the right business card dimensions, might be a bit more involved than you think. This article will introduce some key design tips that can take your business cards to the next level.
1. Choose the Right Standard Business Card Size
It may sound redundant to choose the “right standard” size, but the “standard” size of business cards varies from region to region. And imagine if you were handed a business card that was way larger or smaller than you expected. Wouldn’t that seem a bit faux pas?
In most countries, the standard card size is 3.5 inches by 2 inches. There are, of course, plenty of nonstandard designs that aim to attract attention, but these dimensions are always a safe bet.
To compare the standard sizes of different countries, check out this article on DesignersToolbox.com.
2. Use the Right File Type
Some business owners aren’t as tech-savvy as others, so they may not understand the difference between a vectored and an un-vectored image, but customers will notice the difference as soon as they see your business card.
Saving your card as a JPEG, for example, can cause fuzziness on the edges of images and text. The same is true for PNGs. The text, therefore, should be outlined or embedded. Also, remember to remove colour scheme blogs and guidelines from the card. Forgetting to do so will look careless to customers.
The best designs are PDF-based vectors, which leave crisper lines and a more sleek appearance overall.
3. Choose the Right Colour Scheme
It’s recommended that designs feature complementary colours. Of course, a simple black and white can be powerful, but complementary colours can add some life to your cards without compromising artistic quality.
These colours are on opposite sides of the colour wheel. Some examples include green and red or orange and blue. Be sure to avoid a disorganised mesh of bold and bright colours, and focus on keeping your colour scheme consistent—not only on your business cards but also on your logo, website and social media accounts.
To learn more about choosing business card colours, visit Hongkiat.com.
4. Use the Back for Un-Critical Information, or Keep It Blank
What info do you really need customers to remember? Your company’s name, phone number and email address are often vital. But as for that other info, like your list of services, consider printing it on the back or eliminating it entirely.
A simple, clean layout almost always trumps a complex design. Keeping it simple can help you get the most out of business cards. For more tips on designing your business card layout, check out this article on Entrepreneur.com.
No two businesses are exactly alike. Even those within the same industry may have different values or advantages. That said, your business card should be unique to your company; it should convey your values and professionalism in a clean, organised design.
Contact the team at Activate Design to start designing your business cards now!
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Posted in Branding