How to Make Your Website Mobile-Friendly (2022 Guide)

Of the 100,000 Google searches that occur every single second, 60% of those occur on a mobile device. That means that every second, 60,000 people around the globe are using their phones to search for a product, a service, an answer to a question, or something else. 

This means that the majority of people are no longer using their desktops to search, but phones instead. And if you’re designing websites with only desktop users in mind, you’re already at a loss. 

Not to mention, Google’s mobile-first indexing means that the mobile version of your site is used to evaluate the relevance of a page to a search query, not your desktop.

So if you’re looking for a sign to make your website mobile-friendly, this is it. The majority of your website visitors are searching on their phones and Google is crawling the mobile version, and you need to accommodate both parties. 

It might sound daunting, but we’re here to make it easy. Here are 10 actionable tips to improve your website’s mobile experience in 2022. 

10 Ways to Make Your Site Mobile-Friendly

1. Make it Responsive

A responsive design is just that, responsive. So whether a user loads your website on a desktop or a tablet or a mobile, all of the content will be shown properly to fit their screen.

Most website builders and content management systems (CMS) have responsive design built into their platforms already, but they can be buggy at times still. 

At Activate Design, we design beautiful mobile-friendly sites that your customers will love (and ours aren’t buggy). 

2. Keep it Simple

With a smaller display size, you can’t cram the same amount of text, images, and CTAs on a mobile as you can on desktops & tablet devices. It will look crowded and offer a poor user experience, and visitors will leave your website.

Basically, you’re going to eliminate some clutter. 

The best way to do this is to consider the main action you want users to take on each page, and design the mobile page to force users to take said action.

A great example is a booking page. If you offer a service that requires users to book on a certain time or date, the only thing that page should focus on is the booking, especially on mobile. 

Use a simple form, only capturing the necessary information (users don’t like long forms). 

3. Think Like a User

As a business owner or web designer, there’s a lot you want to tell users about your company. Oftentimes however, users don’t care that much.

They’re seeking certain information, and you need to provide it to them.

If you own a plumbing business, your website visitors want to know how to contact you and discuss their needs. For this reason, your address, phone number, and a link to your contact form need to be clearly visible on mobile.

Conversely, if you own an eCommerce business, visitors are searching for your products. Make it easy for users to browse & shop your products by adding a call to action (CTA) on your homepage. 

4. Use a Larger Font and Shorter Content Sections

Off the same thought as the “Keep it Simple tip, mobile screens are simply smaller than other devices. And for that reason, you need to use larger fonts and avoid text-heavy content sections.

The obvious advantage of larger fonts is that they’re easier to read without users having to pinch & zoom. And depending on page layout, users are quickly drawn in by larger fonts, especially headlines.

After drawing users into certain sections, you have to keep their attention. They don’t want to read long paragraphs. They want to quickly browse & scan for the information they seek. If it’s too long, they’re going to leave your website.

5. Make Your Buttons Bigger (and move them around)

It is so annoying to scroll through a website on mobile only to be forced to zoom in just to click a button. 

Don’t make this mistake on your website. Make your buttons bigger and easy to click, your visitors will thank you. 

Make them brighter too. After all, you want them to click on them right?

Remember earlier when we said to think like a user? You’re going to have to do that again.

If you want users to click on a button or CTA on a certain page, make it accessible. In other words, “think with your thumb.” Place the button in a location where users won’t have to switch hands or zoom in just to click the button.

6. Eliminate Pop-Ups & Text-Blocking Ads

As a general rule of thumb, you should avoid using pop-ups and text-blocking ads on your mobile website. They’re annoying and prevent the user from reading your content, which is what you want them to do!

For many businesses however, pop-ups are a great way to collect customer information for email & SMS marketing. So there are some exceptions if you must use pop-ups.

Delay the load so that it only appears when a user has scrolled more than 60-70% of the page and make it small & simple, so it doesn’t cover the whole screen.

7. Seriously, Get Rid of Flash

It’s 2022, get rid of flash.

It’s not supported by iOS (Apple) or Android devices, so mobile visitors won’t even see it.

Not to mention, it slows down pagespeed and is an SEO nightmare. 

Get rid of it. 

8. Add the Viewport Meta Tag

The viewport meta tag tells the browser that the width of the screen should be considered the full width of the page.

If the tag isn’t included in your HTML, the site will load on mobile the same as it loads on desktop, meaning users will have to scroll to the side to see the content. 

Fortunately, this is a super easy fix. Just add the following HTML snippet to each of your pages. 


9. Focus on Pagespeed

Pagespeed is critical for both users and Google, so you have to take care of this. 

There are so many tasks that you could do to improve pagespeed such as minifying code, eliminating render-blocking resources, leverage browser caching, and more. Unfortunately, if you’re not very tech-savvy, it’s best to avoid these tasks.

Fortunately, there’s one quick & easy way to speed up any website. And with minimal technical experience necessary, anyone can do it.

It’s called image compression.

Image compression can literally compress images such as JPGs and PNGs by as much as 80%, reducing their file size without sacrificing image quality. 

Smaller image files equal faster load times.

Use a tool like TinyPNG to compress your images. 

10. Allow Users to Switch to Desktop View

We’ve talked a lot about how mobile users want things to be simple and clear, but that doesn’t mean all users feel the same way.

There might be users who prefer to browse a desktop version of your website, even on a mobile device. Maybe they’re familiar with the desktop version and don’t want to spend time browsing around the mobile version, or maybe they just prefer the functionality of the desktop experience. 

Either way, you have to cater to these users as well. Add a button or link that easily allows users to flip between the mobile and desktop versions. 

If you’ve taken these 10 steps to make your site more mobile-friendly, you’re in good shape. And to be sure, check out Google’s Mobile-Friendly Test. Just enter your URL and the tool will do the rest. 

If you’d rather leave it to the professionals, we’ll build you a beautiful mobile-friendly website in our easy-to-use, custom CMS. Contact us to learn more!