The Importance of Professional Logo Design

Why is Professional Logo Design Important?

A logo is essential to any business, big or small, which serves as the foundation to branding and as a symbol that customers associate with the company.

A logo is critical for brand-recognition. Think Coca-Cola. Everyone knows that particular colour red and that swirly script that is associated with one of the most well-branded soft drinks on the market.

Having a strong logo and brand like this one means that we don't have to think on a conscious level, "what does this represent?", we can automatically recognise this brand at a glance.

This is the kind of brand recognition that is possible when you have a strong logo and bespoke branding strategy. People will come to recognise your brand at a glance, and the more they see it, the more you will be remembered as the "go to" company for your particular product or service.

The Infamous $100,000 logo design

Many design companies will offer you a fixed price and one option for your logo. We do not. An infamous example of the 'fixed price one option logo design' is the NeXT Logo designed by Paul Rand at a cost to Steve Jobs of $100,000.

Steve Jobs has this memorable comment regarding working with Paul Rand; “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”

Now, not every logo designer is the next Paul Rand; and it’s unlikely that your business is like NeXT.  At Activate Design, we feel that it’s best to work through various ideas & designs directly with you, ultimately creating a logo that is best for your business.

What should a logo mean to me?

A logo is something that you should be proud to include on building and car signage, on company clothing and stationery. It must be unique to your brand and recognisable by your customers, and a signature of your products and services.

Shaggy Bones Bakery logo: representing a bakery specialising in all natural dog treats.

Advanced Applicators logo: representing a service driven company established to distribute and install a range of Passive Fire Protection products.

For more examples of our logo designs, visit our Portfolio Page.

A logo is something that precedes you in business. In this way, your company logo will either be lifting your potential customers' expectations of you or it may be working against you, projecting a negative image. The latter can often occur if your logo resembles a competitor, does not relate well to your company or if the fonts or style is outdated.

Is changing your logo a good idea?

If you have a strong logo then yes, you could use it indefinitely. BUT, it’s worth noting that many well-recognised companies have continued to evolve their logo with time. Companies such as Microsoft and Coca-Cola, Shell, McDonalds and Apple have refreshed and reimagined their brand to keep up with modern styles and ideas.

We offer re-branding services as well, to give your logo new life. Re-branding can be very effective, and you can choose to debut a completely new design or maintain aspects of your previous logo; perhaps a shape or colour that served as the focal point of the design. Ask us about design and brand refresh, to give your brand a makeover with a splash of modern creativity and professionalism.

Logo left: Apple logo 1976 Middle: Apple's logo 1976-1998 Logo right: Apple's current logo.

How is creating a logo design with Activate Design different?

At Activate Design, logos are our passion, and we would prefer to work with you to create a logo that exceeds your expectations. We do this by listening to you, by offering you choices and by listening to your feedback.

We do not outsource your design work.  Our experienced designers will meet with you to discuss your needs. We then research your market to create a unique concept that will make you stand out from the crowd. The research is important to us because you need to be different.

For example, if we were to design a logo for your new soft drink company, it would be prudent to avoid a certain shade of red, and any similar swirly fonts that may relate to existing well-known brands. Business logo design is not just about creating something visually pleasing, it's about doing the research to back it up. About providing a design solution that meets the ongoing marketing needs of your company and being able to provide the reasons why it will work not and for the long term.

If you’re looking for a  logo design company, contact us today to discuss a new logo, logo refresh, or full branding strategy for your business today.