In a recently released Google report it was found that 85 percent of New Zealanders regularly multi-task with their purchasing. This means that while we are watching advertising on television, reading a magazine article or talking to a friend about a wonderful product or service, we are also instantaneously looking up that business online via laptop, mobile phone or tablet!
We take from this that it is an excellent idea to expand your business marketing into more than one area while ensuring that your 'home base' is your website. Your website is the place where customers will always refer back to for contact information, prices, and for further information on any products or services that have caught their attention.
Is your website easy to view on a mobile phone? More and more Kiwis are going online via mobile so see us to create a mobile phone-friendly version of your website today.
Doing a quick online search is also the main way that New Zealander's check that your business is legitimate. For example, when looking for a window cleaning service, New Zealanders will most likely google “window cleaning” and their region, and look for a website that shows clear contact details and positive testimonials to assure themselves that your business is legitimate and experienced, rather than just someone’s hobby or quick-cash scheme.
These visits to your website are also judging the quality of your website, which in turn represents the quality of your business; much like the state of the car your drive is commonly viewed as representing your level of professionalism.
An article that comes to mind is one I read long ago, about a plumber who, as a part of maintaining a professional mind-set and appearance, washes his work van every morning before heading to a job, thus ensuring he is doing his best to show his pride in his work through the high maintenance of his vehicle. A simple but shining example of going the extra mile in self-promotion.
This attention to detail, and to the importance of creating and maintaining a clean, informative, easy to navigate website are the leading factors that we use to create a website which compliments and enhances your company identity, going that extra mile for you and ensuring your website is the go-to place for anyone who hears about you by word-of-mouth, sees an advert for you in a newspaper or magazine, or hears about you by radio or television advertising.
The recent Google report also mentioned that as we now have such a variety of internet-capable devices at our fingertips, we’re looking at other forms of advertising then going online to search for more information, almost instantaneously. We’re not waiting to look up something later, and we don’t take the time to look in a phone book or catalogue, we’re going online to find what we want, right then and there.
If you have a website that isn’t working for you, if people aren’t finding you online, contacting you through your site or purchasing your products/services online, talk to us about how we can help enhance your website and rankings and really make your online presence work for you. See our SEO Page for more information, or simply browse our website for the service that meets your needs. We are always creating new websites and have a great Portfolio of recent work.
Rather than use the variety of publicly available Content Management Systems (CMS), we use our own system that we have developed with the focused intention of creating a system that is client-friendly, as opposed to the hard to use, programmer-tailored systems that are available today. Contact us for a demo on just how easy it is to use our unique WEP Edit Pro Content Management System, so you can make your own updates and changes to your website at your own convenience.
We also offer additional services such as our ActiveMail Email Marketing System, also nice and easy to use. With your own Newsletter template design you can send out beautiful looking newsletters with confidence, and at your convenience.
As always, feel free to Contact Us for any further information and to discuss your needs.
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