QR Codes are not a new technology, but they are frequently proving their worth as a quick-link to direct a person to a specific website page, promotion or event. The technology is now being included in later models of smartphones and is easily downloadable for most other phones.
QR Codes are becoming a far more utilised tool for marketing, especially with our generation Y's (born 1977-1994) who are technology-wise, expect instantaneous results, and are immune to most traditional marketing as they have been exposed to it since early childhood. Marketing to Generation Y needs to be fast and effective and actually offer a good benefit worthy of their time. This is what makes QR Codes, when used correctly, a subtle advantage.
QR Codes can be included with all other marketing, printed on posters and business cards, and even included on car signage, building exteriors and all printed media. A British film company recently marketed a new movie using a billboard with only the QR Code printed on it, generating curiosity of passers-by and directing a wide audience to their website.
QR Codes are best described as a two-dimensional barcode which, when scanned by smartphone application, open up a specific webpage. Although this is a great use of directing people to your website, the most effective use of QR Codes are in targeted marketing campaigns, giving the viewer a real incentive to use them.
For example if you were printing posters to a music event, and the incentive was to "scan the QR Code to get discount tickets", then the QR code would direct the user to a webpage that is only accessible through the code.
Another example would be : "scan the QR Code to receive today's special discount" where the user can save a mobile-voucher for later use. This is the kind of instant-gratification marketing that is proving effective to a growing technology-savvy market, appealing to smartphone users through providing a simple yet effective way of accessing a company, product, service, discount or promotion.
To stay on the crest of this fast-moving technology, Contact Us today to have a unique QR Code included in your promoting and marketing, signage and printing.
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Posted in Branding