There are many companies offering website hosting but how do you know if they are up with the play? There are SO many risks in hosting that most clients simply are not aware of until they are stung.
When thinking about hosting your current website or having a new website created, you need to ensure you choose a company that knows what they’re are doing. By simply being aware that there are dodgy companies out there, and amateurs out there who may be short changing you by simply not knowing the optimal way of setting up and hosting a site, linking and renewing domain names, and being able to problem-solve and customise your online business, you can make a wiser decision on whom to choose for such an important aspect of your company - your website.
It is important to choose a company that is up to date with modern technology and who can communicate with you clearly in your initial website creation, as well as any on-going website support and changes you may need - and there may be a lot, especially if you need an eCommerce website to enable you to sell and update products online.
How do you tell if a company has the graphic design skills to match their level of technical website development knowledge?
If it's style that is crucial to you, take a look at the online portfolio that showcases what a company can do for you. If you're looking to update the look of your current site to encourage more repeat visitors to your site and more traffic, then viewing online portfolios is an excellent way to gauge the quality of a designers' skill. View our online portfolio.
How do you know you have your own individual and unique server space and not hidden away as a sub-domain of another account? Rogue hosting companies do this sort of thing and it has terrible consequences for the client.
A website can be hosted as a ‘sub domain’ - this means it doesn’t have it’s own space on a server but slots in under another server’s space, called a ‘sub domain’. This is perfectly alright if the websites are related or for the same company, but if your website is hosted as a sub-domain you will not be getting the online ratings that your site should be getting as it’s own domain - this means the search engines will be showing you not as a first page option on a search, but as a 4th of 5th, or even further down the end of the lists of options shown to an internet surfer who may be looking for a company just like yours.
Hosting your website as a sub domain may save the hosting company money but cost the website owner long-term through a loss in search engine rankings.
How do you know your website is even hosted in New Zealand and do you know what it means if you are not?
We host our websites on a secure New Zealand based server. The location of the server that your site is hosted on is crucial to the speed at which your site performs, and these days search engines are smart enough to see find discrepancies, such as products made in new Zealand, but hosted from a site overseas, and this could have a negative impact on your rankings.
Contact us at Activate Design to discuss all your website design and website enhancing requirements today.
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