logo design christchurch for diesel tech machinery

Diesel-Tech

Machinery

Diesel-Tech Machinery operate in Methven, they approached us to design a logo for their business alongside a new website. 

logo design christchurch for diesel tech machinery

They wanted us to design some a symbol that they can use as part of their branding on all their materials. Rather than some sort of generic 'spanner design,' I decided to create a unique mark combining a D and a T together with a machine cog. 

This single piece shape is simple,  bold and interesting to look at. With a strong, industrial feel to it. 

logo design christchurch for diesel tech machinery

With the logomark complete, the type just needed to be complimentary and not to compete too much. Attention to the thickness of the lettering and consistency with the curves ties in the type with the mark nicely. By stacking 'Diesel-Tech' above 'Machinery' creates some hierarchy and flexibility. ie. Diesel-Tech Hydraulics in place of Machinery. 

logo design christchurch for diesel tech machinery

The logotype and the logomark can be used together — or separately.

For example the mark can be used to highlight their website url as seen on this business card design. 

logo design christchurch for diesel tech machinery

The simplicity of the logo lends itself perfectly for embroidered uniforms.

logo design christchurch for diesel tech machinery

As well as simple but eye-catching vehicle signage.