logo design for RESS escalated care pathway

RESS

Escalated Cath Pathway

Restorative Elective Surgical Services (RESS) is a fully funded ACC initiative which supports those with knee injuries to access the care that they need. They engaged us to design a logo for this programme as part of a website development project.  

logo design christchurch for RESS Escalated Care Pathway

RESS is a  joint venture between St Georges Hospital, Forte Health, Motus and the Surgeon’s Collective. I decided to represent this by designing four overlapping circles that flow like a 'pathway.' I felt that this shape works well to represent not only this — but also flexibility / mobility with regards to knees themselves. 

logo design christchurch for RESS Escalated Care Pathway

RESS offers a modern, innovative approach and I wanted to represent this via the typeface. I designed up some tech-esque lettering which feels complimentary to the pathway symbol with it's bends, curves and straights. 

logo design Christchurch for RESS escalated care pathway

The parts work together in a flexible, versatile way. So the logo can be linear with the pathway mark, stacked vertically or the mark used by itself an icon, watermark or feature. 

logo design for RESS escalated care pathway

We followed up the logo design with branded print materials. 

logo design christchurch for RESS escalated care pathway

We also designed and developed a custom website for them as part of this project. 

https://www.ressjv.co.nz

 

Designed by Jon Tarr at Activate