logo design for the craft embassy in christchurch

The Craft Embassy

Craft Beer • Wine • Eatery

We were engaged to create with a strong, simple and versatile brand for one of Christchurch’s latest hospitality venues. The Craft Embassy is a craft beer, fine wine and eatery which has launched at Christchurch’s new entertainment strip - The Terrace.
They have since been crowned Most Outstanding Central City Establishment 2018 at the hospitality awards. 

logo design for the craft embassy in christchurch

I felt a name like The Craft Embassy sounded authoritative, official and stately and the brand should reflect this. I wanted to design a symbol that could be used indepedently as a mark on all their materials - but also be able to sit alongside the logotype itself.

logo design for the craft embassy in christchurch

I sketched up a concept emblem which comprises of letters T C E in a singular and unique symbol could be used as a strong, simple logo mark.

Initially this TCE combination had a crown above it to give it the authortive, stately look we wanted. Eventually this crown was redesigned to look more like malt or hops, as a nod to their craft beer focus.

logo design for the craft embassy in christchurch

The resulting logo was used in many creative and unique ways inside the premises. The mark is used throughout; door openings, glassware and window symbols to reinforce the brand.

logo design for the craft embassy in christchurch
logo design for the craft embassy in christchurch

We followed up our logo design with various print materials; copper foiled business cards, menu designs, signage and website design and development.

The Craft Embassy Branding and Logo Design

“I’m over the moon with it, you hit this out of the park. Thank you for all your help and support”
- Seth Hamilton.
The Craft Embassy