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S.E.O Search Engine Optimisation

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Activate Design builds smart, modern, professional websites. But we can also 'tune' your website to perform well in Google searches and increase rankings for keywords specific to your industry. We can develop strategies and techniques to drive lots of traffic to your website. We then review, monitor and report on your website performance. This is called search engine optimisation or 'SEO'. Search Engine Optimisation to increase rankings is a complex field and dynamic as the 'rules' and 'goal posts' are constantly changing. The following information will help to explain SEO and how important it is for your online success.

What is SEO?

SEO is the art of making your website the best match for your chosen search terms in the eyes of Google and the other search engines.

What does SEO involve?

  1. Discovering the best ‘keywords’ (search terms) to target based on your products/services and business objectives.
  2. Creating content on your website that specifically relates to each of these keyword areas.
  3. Optimising the code and structure of your website for speed and simplicity.
  4. Attracting attention to your website from elsewhere on the web and obtaining ‘backlinks’ from third-party websites - each link is a vote of confidence and this proves to Google that you are an authority in your niche.

Why do I need it?

Ranking highly for the search terms that describe your products / services increases your visibility online, which in turn increases visitors to your site… More visitors to your website means more enquiries, sales, and a healthier bottom line.

With more and more people turning to search engines like Google every day, it has never been more important to make sure your website is optimised to show up at the top of search results.

How much does it cost?

SEO is not so much a ‘one and done’ project, but more so an ongoing process of continual improvement, especially when it comes to promoting your website online and building your site’s ‘authority’ in the eyes of the search engines.

Being that the purpose of SEO is to bring you an ongoing stream of new customers, the price can be seen more as an investment than a ‘cost’... and when we create our SEO strategy for you, we’ll include projected ROI so you can make an informed decision about your investment.

SEO is a time intensive job and anyone offering to increase your rankings for a few dollars a month is kidding you. Avoid the online scammers that email you out-of-the-blue with ridiculous offers. Trusted and proven local companies like us are here to help.  

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Search Engine Optimisation increases quality traffic to your website from people looking for your products or services.

 

search engine optimisation - an analogy

Think of Search Engine Optimisation as a bit like car racing. Firstly, to compete you need to get a car (website). Secondly, although all cars have four wheels and an engine - they are not all equal. The best performing race cars are ones which are reliable and well-built, easy to work on and have a lot of good tuning potential. Like well-designed cars, we build well-designed websites which don't just look nice on the outside but have good tuning potential for Search Engine Optimisation (SEO) to achieve results (increase rankings). This means clean and efficient back-end code that search engines can digest easily. You'd be surprised at how poorly some sites are actually coded leaving the customer wondering why they don't rank very well - this includes all those 'free website builder' programs you find online. There is a good reason why high ranking websites are never made using these free site builders. 

Ok, so you have your new car it works well, it gets you from A to B and it looks nice and you get lots of comments from your friends. Then you decide you want to get competitive on the race track with it.

Out of the yard, some cars will perform better than others and you pay for what you get (just like websites). To gain an edge on your racing competitors, you need to begin finding things to tweak and tune to achieve better performance. Learn what sort of race you should compete in, find the areas to improve and monitor the success of your changes to achieve results. Each change can give you an advantage here and there. Over time, your track times get faster and faster until you are number one on the podium.

Search Engine Optimization is just like this. We do an analysis of your website and research what your competition is like. We then design a strategy for tuning your site to perform well in a category which will return good 'race results' ie. traffic and conversion rates.

We can help you win your race, it just takes some time and effort to get there.