
- Simple and easy to use.
- Efficiently customisable.
- Secure and modern framework.
- Doesn’t rely on 3rd party plugins
A Content Management System (CMS) is an application that uses a database to create, edit and store website content in a manageable way. Content can then be created and edited through an interface panel (referred to as the 'back-end') which can then be published and displayed on a websites 'front-end' for people to view. A CMS allows for editing and content control of a website by a 'non-technical' person.
Without a CMS, the only way to edit your website is with a knowledge of programming code, html, php, etc. In the past, many small businesses were happy to get a 'brochure style' website up and then leave it. The fact that they needed to call on the website developer to make the odd change here and there wasn't much of an issue. Today however, it is a different story. Successful websites require regular updating, news, blogs, new pages and new products to keep the website fresh and entice viewers to return. Basically, people want to edit their own websites - and if you are selling products online then you definitely need a CMS!
There are literally hundreds of CMS systems out there. Most website companies will, at best, offer you a choice of one or two of their preferred open-source systems. Open-source means that they are globally used systems and are 'open' in that developers can add and modify the systems as they please. Sone of these are good systems, many of them are not so good, and as a client - it is imperative that you understand what is involved with a CMS before you sign up for a website. Ask to see the particular system in action, ask for a demo login so you can have a look around. If you do not understand how it works and it looks complicated then you are less likely to use it and the success of your website will suffer as a result.
It seemed like no matter which CMS we worked with, the average small-medium business struggled to make proper use of it. Often the on-going management of the site fell back into our hands which defeats the purpose of a CMS in the first place.
We decided early on that we needed to do things differently and invest in developing OUR OWN CMS which would be developed from a CUSTOMERS PERSPECTIVE not a developers perspective.