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southern cutting technology case study banner



SCT is the distributor for Sandvik Coromant, HGT and Dormer Pramet cutting tools in New Zealand.
As part of a website development project we were asked to design a logo they could use going forward for their company. 

jon tarr profile picJon Tarr - Design Commentary

Given the nature of their work I wanted the design to be sharp and angular. Something that looked like it might have been made with the enthusiastic use of a CNC router.

My goal was to have a lot of lines, as even as possible to each other - to create something interesting to look at. Of course it still had to be readable as SCT. The T was the tricky part to make work without introducing unwanted gaps. This was solved by switching to lowercase styling. 

Finishing up the design as a computer graphic - I ended up reducing the shear angle so that it would balance easier when in use.  A forward shear angle is a great way to give a feeling of movement, but too much makes it difficult to balance out and look right.

southern cutting technology logo design sketch

southern cutting technology logo design

southern cutting technology logo design

southern cutting technology logo design christchurch

southern cutting technology logo design christchurch

I designed some variations of the logo to suit different placements.
The lines and angles providing a useful platform on which to build a brand identity.
The end result is a unique and memorable logo which is clearly identifiable with their industry and association with cutting tools for metal work. 

With the brand completed we designed and developed a custom e-commerce website to showcase their products with
promotional videos, downloadable catalogues and technical manuals. As well as providing online shopping to sell their products online simply and easily. 
You can check them out here: southerncut.co.nz

southern cutting technology website design

southern cutting technology website design

This Southern Cutting Technology logo design has been listed among  The Best Technology Logo Designs
by  Best Design Awards | DesignRush 2024.