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Office: 205 Durham Street (top floor)
Christchurch CBD 8011
PO Box 3871, Christchurch, NZ

Enquiries: 0800 30 8996
(03) 964 5305 - Reception
info@activatedesign.co.nz

Web Support:
(03) 964 1106 - Support
support@activehost.co.nz

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Activate Design Limited

SEO FAQs

What is SEO?

SEO is the art of making your website the best match for your chosen search terms in the eyes of Google and the other search engines.

What does SEO involve?
  1. Researching the best search terms (key words) to target based on your products/services and business objectives.
  2. Creating content on your website that specifically relates to each of these keyword areas.
  3. Optimising the code and structure of your website for speed, simplicity and performance according to the latest search engine requirements.
  4. Attracting attention to your website from elsewhere on the web and obtaining ‘quality backlinks’ from relatable websites - each link is a vote of confidence and this proves to Google that you are an authority in your niche.
Why do I need it?

Ranking highly for the search terms that describe your products / services increases your visibility online, which in turn increases visitors to your site… More visitors to your website means more enquiries, sales, and a healthier bottom line.

People either 'just Google' to find stuff or they ask A.I. So it has never been more important to make sure your website is optimised to show up at the top of search results. And prove itself to be what people are looking for when they're searching for your products or services. 

How much does it cost?

SEO is not so much a ‘one and done’ project, but more so an ongoing process of continual improvement, especially when it comes to promoting your website online and building your site’s authority in the eyes of the search engines.

Being that the purpose of SEO is to bring you an ongoing stream of new customers, the price can be seen more as an investment than 'a cost’... and when we create our SEO strategy for you, we’ll include projected ROI so you can make an informed decision about your investment.

The fact is; SEO is a time intensive job and so anyone offering to increase your rankings for just $50 a month is deceiving you. Avoid these scammers that email you out-of-the-blue with these sorts of ridiculous offers. Trusted and proven local companies like us are here to help.  

An analogy; SEO is a bit like car racing. To compete you firstly need to get a car (website). Secondly, although all cars have four wheels and an engine - they are not all equal. The best performing ones are reliable, well-built and easy to work on. Like well-developed cars, we build well-developed websites which don't just look nice on the outside but have efficient and reliable code structure on the inside. Clean and efficient back-end code that search engines can digest easily.

You'd be surprised at how poorly some sites are actually coded and therefore don't rank very well - this includes those 'free website builder' systems you find online. There is a good reason why high ranking websites are never made using these free site builders. 

Ok, so you have your new car it works well, it gets you from A to B and it looks nice and you get lots of comments from your friends. But now it's time to compete on the race track!

To gain an edge on your competitors, you need to find areas to tweak and tune to achieve better performance. Decide what race you should compete in, make improvements and monitor the success of your changes. Each change can give you an advantage here and there. Over time, your track times get faster and eventually you're number one on the podium.

Search Engine Optimization is just like this. We do an analysis of your website and research your competition. We design a strategy for tuning your site to perform well in a category which will return good results ie. traffic and conversion rates.

We can help you win your race, it just takes some time and effort to get there.

mechanic tuning a modern vehicle

 

Let's discuss your SEO strategy

Chris Hay is our Digital Marketing Manager. For Search Engine Optimisation, GoogleAd campaigns 
and for ways to boost your online sales and enquiries — schedule a catch up with him below.

 

 

Book an appointment with Chris