10 "Must-have" Mobile App Promotion and Marketing Strategies

It’s hard to believe it's been less than ten years since the start of the app revolution, and the breadth and ubiquity of mobile app usage have created whole new sources of revenue, marketing opportunities—even entirely new businesses.

But it’s a jungle out there in the app world and your cherished new mobile app could easily get lost in the digital vines without an integrated mobile app marketing strategy. The purpose of most mobile apps is to extend your company’s presence into the mobile space, providing your customers with a new and convenient way to access your products. So a successful mobile app promotion needs to place your app in the context of a wider marketing strategy that provides a seamless experience for users.

10 Mobile App Marketing and Promotion Strategies


Here are 10 of our favorite mobile app promotion strategies, ranging from subtle persuasion to blatant promotion, that are proven to get results.

1. Social Media

If you already have a social media presence, marketing your app through these channels should be number one on your to-do list.

2. Promotional Material

It's a no-brainer really—if you’ve gone to the trouble of developing a mobile app, make sure you market it through your company branding and promotional material.

3. Microsite

Develop a simple landing page or microsite that focuses on your app. It could include a blog, reviews, product demonstration videos and of course, links to the appropriate app stores.

4. Product Video

For some apps, a simple product video is a great tool for showing off your app and promoting it through Facebook Ads and YouTube clips.

5. App Store Optimisation

Once they’re in the app store, make it easy for potential users to find your app with a simple and memorable title, appropriate keywords and an attractive icon.

6. Make your App Social

In-app sharing is a powerful way to promote your app to your users and it has also been shown to increase the likelihood that users will keep using the app.

7. Improve Your App

Every app needs tweaking, and you need to keep on top of any issues and negative user feedback to ensure word-of-mouth marketing remains positive.

8. Expert Reviews

Every business sector has influential online commentators who hold a lot of sway with your potential customers. If you’re confident in your app’s quality and effectiveness, getting a positive online post from these individuals can strengthen your credibility amongst your target audience.

9. Make the App Compelling

One of the best ways to maintain ‘the buzz’ about your app is to ensure users keep using it! The best apps use subtle behavioural design tricks like variable rewards, gamification and habit-promoting techniques to keep users engaged and loyal.

10. TV Advertising

If you have the budget—promotion through TV advertisements can be very effective for your mobile app, especially if it’s uptake is encouraged through competitions or limited time offers. People tend to watch TV with their devices close at hand, so your app could be downloaded before the ad break finishes!

One final thing to consider when developing your mobile marketing strategy—how mobile friendly is your company website? Although mobile apps deliver a richer and more complete mobile experience, your website should also provide ‘app-like’ features for your users, allowing them to access your products and services with finger-friendly buttons and menus.

Activate Design is a design and software development agency. This sets us apart from other companies—we provide a seamless process from design and development, through to completion and delivery of the project. Click here to find out more about mobile apps, or contact us for a free quote.


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