The 7 Hottest Mobile Website Trends for 2019

7 Hottest Mobile Trends in 2019

There’s no need to explain how important it is to have a mobile-friendly website these days—it’s a given that most people will be browsing on mobile devices such as smartphones and tablets, particularly in the consumer space.


Creating responsive design websites that conform to the latest mobile technology trends becomes even more essential when you consider that Google indexing gives priority to mobile sites. If you or your client doesn’t have a mobile responsive website, you’re undoubtedly missing out on valuable traffic.
To help you keep on top of mobile technology trends, we’ve gathered together seven of the hottest mobile website trends for 2019:


1. Progressive Web Apps


Progressive web apps (or PWA’s) have been around for a while, but there is renewed interest in them as mobile browsers become more capable. There is still some confusion as to what constitutes a PWA, but in general, they are mobile web pages that act like apps, including the ability to function offline. For small companies, they offer a lower cost of entry into the world of apps that can be offered directly to their customers, without the need for app store involvement.


2. Load Speed

Optimising page load times is going to be a big focus in 2019, as mobile e-commerce continues to grow, and users demand a snappy UI with fast response times. Good code will undoubtedly improve page load times, and the quality and speed of your server can be a real pinch point. Google recommends webmaster minimise or eliminate redirects on your site. This site provides a handy tool that maps the number of redirects on your site.


3. Mobile payments


As mobile payment platforms like Apple Pay, Google Wallet and even Facebook Messenger become more broadly supported by banks and retailers, it creates more trust in the notion of mobile payments. Mobile website developers need to capitalise on this trend by ensuring their sites offer frictionless payment options for users.


4. Touch ID


The growth of mobile payments is further boosted by support for Touch ID technology. Built into virtually all recent smartphones, Touch ID offers peace of mind. By integrating this fingerprint security into your mobile website or web app, you demonstrate to your customers that their security is important to you.


5. Short-form content


Long-form content has long been accepted as a good way to improve SEO and increase traffic. However, research is showing that short form, video-centric content is better suited to mobile sites and is expected to grow in popularity this year. Animations, short quizzes and other interactive content are more likely to hold audience attention than blog posts or long-form articles.


6. Gestures


Another way to make your mobile site more ‘app like’ is by adding support for gestures. Swiping, pinching and zooming are all familiar interactions on a mobile device, and it makes sense to use the same OS gestures on your mobile site or web app.


7. Functional Animations


Functional animations are simple motion elements that are built into your UI. They help guide users by, for example, changing a button shape when a user taps on it. Used well, they can bring your site to life and encourage the people to explore the site. Like gestures, they give visitors to your mobile site a more interactive, app-like experience. The best functional animations are those that serve a genuine purpose and integrate well into the site design.

Does your site need some mobile optimisation? Talk to the team at Activate Design for more tips and advice.

 

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