Common Business Card Design Mistakes to Avoid

These days, pretty much every paper-based system has been replaced by a more convenient digital equivalent. Email messages have replaced snail mail, and the Yellow Pages died a sudden death in the face of Google's rise to eminence.

But in the age of the digital revolution, business cards are still alive and well. That’s because they remain one the easiest ways to let someone know how to get in touch with you. After all, there’s no need for an internet connection or a gadget; all you have to do is hand your card over and you’re done. And if you know what you’re doing, a well-designed business card can make more of an impact than any digital card ever could.

That said, there are a few common mistakes you should avoid when designing your business card. Read on to find out what they are and how to fix them.

Not Using the Right Branding

Your business card represents you and your business. The colours, fonts, shapes, and other design elements you choose can already give others a hint about what to expect when working with you. So make sure that the design is in line with your branding.

For instance, you may not want to use bright pastel colours if you work in a very serious corporate environment. If you seek to take your branding to the next level, you’ll also want to design a logo that people will easily remember.

Choosing the Wrong Font

You might be tempted to pick a very decorative font for your name and contact details. But this may not be the best idea. Overcomplicated fonts can be hard to read. If people can’t figure out what your card says, it would defeat the purpose of a business card entirely. 

For best results, we recommend picking a professional-looking but simple font to keep things legible at a decent size. It’s also best to stick to only two to three fonts for the whole design to make things look more unified.

Adding Too Many Elements

Some people think that they should maximise all the space on their card by cramming in as much information on it as possible. Obviously, this can be overwhelming. Remember: your business card is a reminder of who you are and how to reach you, not a flyer.

The proper use of typography could make or break any business card’s effectiveness. So resist the urge to fill up your card with every line, shape, and colour possible. Instead, leave some white space so that the design has some room to breathe. This added space will also help you put more emphasis on the most important details. Just remember: when it comes to graphic design, less is more.

Placing Elements Out of Order

Some people experiment with the placement of their contact details so that their business card will stand out. For example, they might put their phone number at the top of the card using a large font size, thinking that this will increase the chances of getting a call.

But it’s usually not a good idea to arrange your information in an unusual way. This is because people are used to reading business cards in a certain order. Generally, the first thing they should see is your name, followed by your title, your company, and then your contact details.

In Conclusion

The simple act of handing over your business card gives you a chance to connect with others, so don’t scrimp on your business card design.

Strengthen your personal branding now with the help of Activate Designs graphic design services. With over 16 years in the industry, we’ve got the skills and experience to help you create a design that’s memorable and meaningful.