We have embraced the Internet through business websites, Blogs, Mobile Phone Apps, Online Booking systems, Facebook, Linked In and Twitter, as well as many other modes of social media, Internet banking, online business software, internet based communications software, and more.
It’s all a bit overwhelming to realise just how dependent we are on the internet. To realise how many services would be lost if the internet went down for an extended period of time, not to mention jobs and business, as more information is being stored and accessed online as a part of our everyday lives.
Most businesses these days rely on their internet services in one or more ways, with a website being a first point of call for most clients, as well as a reliable method of contacting a business through an email form, an online quote request or by simply providing all necessary contact information in one accessible location.
Online purchasing through E-commerce sites is a constantly growing trend, making the purchase of goods online a much easier process than negotiating busy streets.
In a recent isolated incidence of internet being lost, in a small town in the Australian state of Victoria, a fire damaging the Telstra exchange resulted in no internet or phone for the unlucky residents. Local service stations and stores would take cash-only, bank machines were out of order, and cash withdrawals had to be limited to $100 with “IOU’s” being hand-written by bank staff. Work nearly ground to a halt as communication became limited to radio, and thousands of dollars were lost due to businesses being cut off from their systems and customers.
This is an eye opening account of what could happen and how entwined we are in all that the internet can provide. So what can we do but embrace these new technologies? Moving forward into a world that is more connected and fast-paced than ever before, and ensure we make the most of these opportunities and the new level of 'connectedness' that we now enjoy.
As for the risks, simply ensure you have a copy of your images and written content, logo and brand elements saved in a safe place, and trust that the systems that we have all come to accept as the norm will be carefully monitored, maintained and updated as the integral part of modern society that they have become.
So to grasp how fully emersed we are in all this relatively new technology, we must also realise the huge growth we have experienced as a direct result ; products and services are more easily acquired, businesses are far more easy to locate – and you can view a business location on a map, right to the door, using directions on a website, or from mobile applications that will give verbal directions as you drive.
Do you have a website presence? Are you a part of this growing technology? To embrace these modern technologies – from Social Media to Websites, Mobile Websites, Content Management Websites and E-Commerce Websites, Smartphone Apps and SEO - CONTACT US to discuss how we can use our decade of experience as Activate Design to brand, market, produce printed materials, and create and enhance your online presence, today.
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Posted in Branding