Guidelines for a new website project

Help with planning a new website project - where to start.

When undertaking a new website project there are some questions you can ask yourself to make your path to success clearer, and to ensure you know the steps that need to be taken. 

We will work with you to create a website that answers all of your clients' questions before they even have to ask. Every company deserves a website that represents them, their team, and their products and services in the best possible light. Make it simple for your clients to find you, and to find exactly what they want.

Website development meeting website project meeting

Questions to ask about your website project.

  1. What is the advantage of my products / services over my competitors? You may offer better quality products, faster service, or a more diverse team to provide a wider range of solutions.
  2. How will my target audience be searching for me? Is your customer base likely to be looking for your from a home or business computer, or could they be travelling and using a mobile device, or both? You may need a 'responsive' website to work on all devices, or a more dedicated Mobile Website to cater specifically to your Mobile-savvy audience in addition to, or instead of, a standard CMS website.
  3. Do I want to sell online? You may need to look at having an eCommerce website for online sales, and one that you can easily use. Too many eCommerce systems have been developed for Programmer use and are not client-friendly. We have our own WEP system we have developed specifically to make it easier for clients to manage their own website content.
  4. Or do I want an online portfolio? Your website can become a place that provides further information about your products and services, and gives your business a contact point while showcasing your company as a well established and legitimate place of business. Either way there is still some planning to do how to best promote your online presence...
  5. What specific benefits do our customers receive? You can include information on how you best meet the needs of your customers, or perhaps, why your loyal customers keep returning to you.
  6. What examples of previous successful projects can we offer? Do you have photos of previous jobs you have done, products you have developed, or in-store displays that best showcase your work? Do you have customer testimonials of how your work has satisfied your clients? People love to be assured that what they are getting has exceeded the expectations of your previous customers.
  7. What can we offer online? What you can offer online through images and testimonials is legitimacy that you know your industry and can offer top quality products and excellent service, but there is so much more you could offer ;
    • Free downloads for more information or software.
    • Online booking for tours, rentals or accommodation.
    • Special deals or vouchers just for visiting your website.
    • Online support with instant messaging, or a contact form for more convenience in getting in touch with you.
    • A map and clear instructions/images to help people locate you.
    • Images of your premises, so when they arrive the surrounding are familiar and make your customers feel more comfortable.
    • Staff Profiles, so your customers can feel like they know you.

Taking the first steps towards a website project.

It's those first steps that will be most important in your website project, and they are knowing what you want and how you want to be represented. My advice to you would be to look around. Find our more information on Website Design. Take a look at what others in your industry are doing. Take a look at design for specific industries, for example; Graphic Design for the Hospitality Industry, and Graphic Design for the Construction Industry. Look at a whole bunch of websites to see what you like in the way of design and layout, and in the pages that they have listed.

A good website will usually have these standard pages;

  • Home page
  • About us page
  • Gallery page
  • Contact page

Dependent on your business, you could look at having dedicated website pages for;

  • Products page
  • Equipment page
  • Services page
  • Team page
  • History page

If you are a restaurant you may want to look at having a full menu page, and a downloadable version of your menu. If you're in the industrial sector you may want a page on new equipment for sale, and a separate page for used equipment. We can help advise you on the best way to display and promote yourself, making navigating your website an easy and enjoyable experience.

For easy viewing items can be separated into categories. For example, a costume hire shop may wish to showcase their items under 'masquerade', 'country' and 'gothic'. Separating items into categories can make it much easier for your customers to find what they want, and an easy site to view is going to keep people coming back.

There are standard features of websites that make it easier for people to navigate through your website, and these are things we can discuss with you in more details in a website planning meeting.

Some of these features may include;

  • A Search Bar - to enable quicker results for specific requirements
  • Navigation Footer Links - so people can have a better overview of what's on your site, and to avoid a 'lost in space' feeling.
  • Legal Information - including t&c's or guarantees associated with your products and services.
  • Instructions - on how to use an item, how to order an item, or information on special features.
  • Instructional Videos - links to instructional videos on your website are a great reference point for your customers, and will keep them coming back, as well as referring friends to your site to view your clips.

Take the time to browse the internet and note down things that catch your eye, or sites that were simple and enjoyable to view. View our Activate Portfolio for the most recent website design and development projects we have undertaken, and CONTACT US to discuss how we can create a website that will be like an online branch of your business, working 24 hours to ensure your customers can find you, and see exactly how you can meet and exceed their expectations.

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