What are Infographics and How are They Used?

infographicimageInfographics are a method of representing data and processes visually using graphic design in a way that engages the viewer and enables them digest complex sets of information more easily. Graphic and web designers integrate infographics as a form of web content as part of online marketing strategies. Infographics have gained tremendous popularity in recent years due to their fun, engaging and creative ability to convey information, engage with wide audiences, and their tendency to go viral. Infographics are therefore a huge asset to web designers, bloggers and web content providers.

An effectively designed infographic should do the following:

  • Display relevant, accurate, often complex, and interesting information
  • Enable the viewer to absorb this information readily and enjoy doing so.
  • Be so compelling that the viewer is likely to share

What are the uses of infographics?

Here are some of the top uses of infographics:

Used as a tool for recruiting

Infographics can be used by designers or any applicant on their curriculum vitaes in order to effectively present their careers and their specific skill sets by utilising a personalised design style during job applications. The employers have also adopted the reversed version of these infographics by advertising a vacancy or presenting their company profile to prospective candidates.

These types of infographics will summarise the required skill set of an ideal candidate while also giving all the important facts and features of the company. Web designers should have a creative mind in order to make the job vacancy and the company as a whole appealing to all the prospective candidates.

Presenting survey data

Infographics are used to represent the results of a survey. The raw data in the form of numbers can often overwhelm readers. Infographics therefore organise and compress the data into a form that will make it easily digestible by the target audience.

Explaining how something works

Infographics are used to represent complex ideas in a simplified format. They can also be used to reveal the mechanics behind how an object or process works.

An infographics designer can reduce complex ideas, data, and processes to their core elements and represent the relationships between these components using simplistic design. Viewers can then visualise how each of the components come together as part of the bigger picture.

Draw comparisons

Infographics can visually display similarities and differences in data sets and / or processes or concepts, enabling the viewer to easily draw comparisons.

Interesting facts

Infographics can be used in order to make facts that may otherwise be boring, more fun and interesting. The simplicity and the visual appeal of infographics bring facts to life by creating an interesting interpretation and representation of the facts that can engage with large audiences.

Provide Information to consumers

It is no secret that a customer wants to make informed decisions when it comes to making purchases. It is therefore up to the businesses to provide information about their products and services in a simple, clear and concise format to their customer. Designers should therefore utilise infographics to do exactly that.

In summary

Infographics are an invaluable tool that can and should be used in your internet marketing strategy. They condense information into a visually appealing, and easily digestible document. They have a range of benefits and can be used through a large variety of niches.

You would be amazed at the types of infographics out there! Wired.com have compiled a list of the top 13 infographics of 2013, while the team at Creative Bloq have created a list of the top 80.

Contact us today to get started with your own infographics campaign!

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Posted in Graphic Design