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Why You Should Still Have Business Cards

Business man in suit handing out a business card

In a world driven by digital communication, the role of business cards may seem diminished. However, professionals continue to recognise the value of business cards as a tangible representation of their brand and expertise. This blog post will explore why you should have a business card and how to design it effectively. From making a lasting impression to enhancing credibility and facilitating seamless information exchange. Business cards play a vital role in establishing a professional identity in today's competitive landscape.

Do professionals still use business cards?

Business cards may seem outdated. However, professionals continue to use business cards despite advancements in digital communication. Business cards serve as tangible representation of professional identity and are still widely used in various industries and networking settings.

The importance of establishing a professional identity

In today’s fast-paced and competitive world, establishing a solid professional image is crucial for success, as people are naturally drawn to individuals who project professionalism. 

Your professional image encompasses various factors, including appearance, behaviour, and communication skills. Employers, clients, and business partners are more likely to trust and engage with individuals who have a professional image. 

A professional image enhances your chances of securing job opportunities or business deals and fosters long-lasting relationships built on trust and respect.

Why you need business cards

Tangible Representation -  Business cards serve as a tangible representation of your brand and expertise. It allows you to showcase your unique identity and communicate key information about yourself or your business in a concise and visually appealing manner.

Networking Tool - Networking events and professional meetings often involve exchanging contact information with numerous individuals. Amidst the sea of digital connections, a well-designed business card stands out and makes a lasting impression as a physical reminder of your encounter. 

Enhances Credibility and Professionalism - A professionally designed business card signals that you take your work seriously and pay attention to details. Presenting a well-crafted business card instils confidence in the recipient, showcasing your commitment to professionalism and excellence. 

Exchange Details Seamlessly - Business cards provide a hassle-free and reliable way to share your information. Handing over your business card ensures that your contact details are easily accessible, allowing for a smooth and efficient follow-up process.

Digital is not enough - While digital platforms offer convenience in exchanging contact information, they can be impersonal and prone to technological glitches. Business cards eliminate the need for typing or searching through contact lists, allowing for a seamless exchange of information in face-to-face interactions. 

How to design professional business cards

Your business cards should…

Reflect your brand identity and values

  1. Choose a colour scheme that represents your brand to evoke the desired emotions.
  2. Use fonts that are legible and align with your brand’s personality.
  3. Strategically place your logo for maximum visibility.

Ensure readability and clarity

  1. Choose fonts that are easy to read, even at smaller sizes ensuring text is not too small or too crowded.
  2. Arrange the information on your card in a logical and easily scannable way. 
  3. Use hierarchy to emphasise essential details, such as your name and job title.

Include essential information

  1. Display your name and position and/or job offering 
  2. Include your phone number, email address, and physical address if relevant.
  3. Include your website URL and social media handles to encourage online engagement if applicable.

Use high-quality materials

  1. Use thick cardstock to give your card a premium feel and durability. 
  2. Consider finishes like matte, gloss, or textured coatings to enhance visual appeal.
  3. Consider using special finishes like foil stamping, embossing, or spot UV to add a touch of uniqueness and make your card visually distinctive.

All business cards should be optimised for the business card dimensions 90mm x 55mm

Layout and Composition

The layout and composition of your business card play a more important role than you may realise in creating a visually appealing and effective design.

How do I layout and compose my business cards?

Balance visual elements and incorporate graphics

Placement - strategically position your text and logo to create visual hierarchy. The most important information, such as name and job title, should be prominent.

Utilise white space - leave sufficient white space (empty space) around each element to improve readability and create a clean and elegant design. White space also helps guide the viewer's eye and highlights important information.

Experiment - create multiple options with different arrangements until you achieve the one that is most visually appealing.

Graphics - use relevant icons, images, or patterns to enhance visual interest. Icons can be used to represent contact information (e.g., phone, email) or social media handles.

Maintain clean design - keep the design clean and uncluttered, allowing each element to breathe. This ensures that your information is easily readable and creates a professional impression.

Should my business cards include a logo?

Yes, including a logo on your business cards is highly recommended. A logo is a visual representation of your brand and serves as a powerful tool that can strengthen your brand identity, enhance professionalism, and help you make a memorable impression. When designing your business card, consider the size and placement of your logo to ensure it is prominently displayed and easily recognisable. Ensure your logo is in high resolution and properly scaled to maintain quality when printed on the business card.

Printing and Production

Once the card design is finalised, it is time to get quality prints of your business cards.

What should I consider when getting my business cards printed?

Select a reputable printing service and double check the information

Research - Researching print quality, options, and pricing: Look for printing services that offer high-quality printing options suitable for your desired card design. Consider factors such as paper stock options, finishes, and printing techniques.

Request samples - request print samples and proofs before committing to a printing service so that you can evaluate the quality of their work. Additionally, ask for a proof of your business card design to ensure it appears as expected before proceeding with the full print run. 

Proofread for typos and errors - carefully review your business card design, paying close attention to contact details, job titles, names, and any other textual information. Look for spelling errors, incorrect phone numbers, or outdated information.

Double-check the design - ensure the design aligns with the printing requirements of your chosen print provider. There may be specific guidelines for file formats, bleed areas, and colour modes, so ensure your design meets these requirements to avoid any issues during printing. Convert your design to the appropriate colour mode (such as CMYK) and include necessary bleed areas.

Here is what to avoid on your business cards

  1. Cluttered design - Avoid overcrowding your business card with excessive text, graphics, or images. A cluttered design can make it difficult for recipients to read and process the information. Maintain a clean, organised layout that allows the key elements to stand out.
  2. Illegible fonts - Choose fonts that are clear, legible, and appropriate for your industry. Avoid using overly decorative or complex fonts that can hinder readability. Ensure that the font size is large enough to be easily read, especially for contact information.
  3. Poor colour choices - Be mindful of your colour choices and avoid using too many colours that clash or distract from the overall design. Stick to a limited colour palette that aligns with your brand and maintains visual harmony.
  4. Inconsistent branding - Your business card should be consistent with your overall branding, including your logo, colour scheme, and typography. Inconsistencies can confuse recipients and dilute your brand identity. Ensure that your business card aligns with your other marketing materials.
  5. Outdated or incorrect information - Double-check all the information on your business card to ensure its accuracy. Outdated or inaccurate information can lead to confusion and missed opportunities. Keep your contact details, job title, and other relevant information up to date.
  6. Low-quality printing and materials - Opt for high-quality printing and materials for your business cards. Avoid using cheap or flimsy cardstock that can make a negative impression. Poor printing quality can also result in blurred text or images. Invest in professional printing services to ensure a polished final product.
  7. Irrelevant or excessive information - Include only essential information on your business card. Avoid including irrelevant details that can clutter the design. Stick to your name, job title, company name, phone number, email address, and website. Optionally, include social media handles or a QR code to access online profiles easily.

How can I utilise my business cards to their fullest potential?

Beyond the design and printing of your business card, there are additional strategies you can employ to maximise its impact and leverage it effectively in various professional settings. Consider the following tips:

Engage in networking interactions

  1. You are proud of your business cards, right? Well, so are others. When someone hands you their business card, take the time to engage in a meaningful conversation and show genuine interest in their work or business.
  2. After receiving a business card, make it a point to follow up with a personalised message or email.
  3. When following up, reference your conversation or any points discussed to demonstrate that you value the connection.

Use them strategically in networking or professional settings

  1. Carry a stack of business cards to networking events and exchange them when you meet potential collaborators, clients, or employers. 
  2. Ensure your business cards are easily accessible and present them professionally.
  3. Use the opportunity to establish connections and follow up afterward.

Keep them up-to-date

  1. Ensure your business cards are easily accessible and present them professionally.
  2. Outdated information can create confusion and undermine your professionalism.
  3. Keep track of the number of business cards you have on hand and replenish them as needed. Running out of cards can be inconvenient and leave a negative impression.

So, are business cards worth it?

Business cards continue to be an essential tool for professionals. They serve as tangible representations of your brand, make a lasting impression, enhance credibility, and facilitate seamless information exchange. When designing your business cards, remember to reflect your brand identity, ensure readability, include essential information, and use high-quality materials. Additionally, use your business cards whilst networking and in professional settings making sure to keep them up to date. By following these tips, you can maximise the impact of your business cards and elevate your professional image in today's competitive world.

Need a graphic designer to create professional business cards for your business? Get in touch today!

Posted in Branding, development graphic design, Graphic Design, logo branding, Marketing, Printing

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