Why Your Website Needs SEO Now More Than Ever

seo and web design

If you have a business and you have a website, then you’ve probably heard about SEO and how important it is. SEO, which stands for search engine optimisation, is a group of techniques and best practices that aim to help you rank higher in search engine results pages (SERPs).

Essentially, modern SEO is how search engines—primarily Google—keep their results fair. If your website works hard to provide helpful content to users, then your page/s will show up on top or at least on the first page. For this reason alone, you should definitely invest in good website SEO services, who can help you with the three main components of SEO: on-page, off-page, and technical.

On-page is what you do on your own website, such as writing SEO-friendly content and optimizing images. Off-page SEO, on the other hand, refers to anything done on other websites such as link building to improve your authority. Finally, technical SEO involves optimising website load speed and configuring your website to ensure that search engines can crawl and index it without any issues.

If you aren’t doing all of the above for your business website yet, then it’s time to do so. Through good SEO, your business can enjoy a heap of benefits:

It Improves Your Visibility

The internet can be full of clutter, especially with more and more businesses popping up. In New Zealand alone, there are more than 550,000 enterprises as of February 2020, a 1.7 percent increase from the previous year.

Now imagine even just half of those 550,000+ enterprises each having a website. How will your own appear in search results? How will your target audience know about you when they likely won’t be clicking past the first SERPs?

With good SEO, your visibility dramatically increases. This means that more potential customers will see your content, visit your website, and make a purchase or inquiry.  

It Builds Credibility

As previously mentioned, hundreds of thousands of internet users barely click on the second or third results pages of search engines. That’s because it’s implied that those on the first SERP are the trustworthy ones. The customer’s thinking is that, because the search engine ranked these specific pages higher, then they must be authorities on the subject they’re searching for.

Through the help of good SEO, you will continue to improve your rankings, building your credibility and increasing your relevance to the audience.

It Increases Web Traffic

One of the direct effects of improved visibility and credibility of your website is increased website traffic, which further increases your exposure and awareness.. This is certainly beneficial, particularly for e-commerce sites. After all, how will customers avail your products and services if they don’t know that your business exists?

Do note that the surge in traffic may not all be relevant visits at first. However, as long as you keep doing SEO the right way, a big chunk of your traffic will soon be composed of potential customers and repeat visitors. 

It Helps You Get to Know Your Customers

As the number of visitors to your website increases, the data you have about your customers will become more robust and reliable. As a result, you can get a clearer glimpse of their likes, their online habits, and their behaviour on your site. You can then use this data to create more appealing, relevant content.

As a business owner, it’s important for you to get to know your customers. If you’re aware of their likes, their online habits, and their behaviour on your site, you can continuously provide what they want, resulting in customer satisfaction and ultimately fosters loyalty.

The data you derive from your website can also be used to address your customer’s pain points. For example, if you notice that people tend to abandon their carts right when they’re about to choose a payment method, perhaps you can add more options. This improvement in customer experience can translate to improvement in credibility.

It Improves Customer Experience

Customers love helpful sites that are quick to load and easy to navigate. With proper SEO, you can accommodate all of these and more. That’s because most, if not all, SEO best practices are geared towards improving the customer experience. These include mobile optimisation, faster loading speeds, and relevant, non-duplicate content. 

Technology evolves incredibly quickly nowadays and the way people use technology evolves with it. That’s why SEO must be an ongoing endeavour. You can’t just do it for a few months and then completely forget about it later on. This will lower your rankings and can even push you beyond the second or third SERP. The key here is doing SEO right and doing it consistently. This way, you can climb to the top of search engine rankings and stay there.

Ultimately, SEO is something that all businesses should be doing. That’s because with good SEO, everybody wins. 

Five Top Marketing Tips for Small Business

After the challenges of 2020, this year is shaping up to be much more promising for small businesses. The economy is in better shape than many expected, and there is growing consumer confidence. It is by no means ‘business as usual’ though, and company owners need to keep on top of their marketing efforts to ensure they maintain visibility with their customer base.


One of the sobering lessons from last year’s lockdowns was the need to be nimble in your business so that you can react quickly to changing market conditions. We saw how restaurants and food outlets with e-commerce enabled websites could keep trading by offering online click and collect orders, while those with no internet presence suffered. Even the hardware giant Bunnings had to quickly upgrade their online shopping capability to meet this new normal.


So what can you do to make sure your business continues to thrive? We’ve identified our five top marketing tips for small businesses, based on our experience in the online and traditional marketing space. These tips will help you grow sales and build more resilience into your business.

 

1. Upgrade your Website 

Our number one online marketing tip is to make sure your website is ready to do business. Can customers get to your products and services easily? Can they book online? Can returning customers log in and avoid time-consuming data entry? Websites are no longer just an online brochure for your business - they should be the front end of your sales and ordering system. 


2. Local Internet Marketing

If your business has a distinctly local client base, then local internet marketing is a no-brainer. Whether it's digital ads or boosted posts on social media, online marketing allows you to focus your advertising spend on a specific geographic location, minimising expense and targeting relevant customers only. Traditional marketing can take a local approach too, with strategies such as:

  • Billboards in prominent traffic locations
  • Sponsorship of local events or sports teams
  • Letterbox mail drops

 

3. Connect with Your Customers

It might seem like a cliché to say it’s essential to communicate with your clients, but many businesses don’t have an adequate presence in the world where their customers live. Social media provides huge opportunities to make those connections, but it’s important to choose the right platform to reach your audience. Whether its Facebook, Instagram, Tik Tok or another channel, you need to be active and ready to respond to enquiries.


4. Build Authority

One of the best ways to improve your company’s search ranking is to build your reputation as a source of quality information. You can do this by:

  • Creating helpful blog posts with relevant keywords that answer specific questions
  • Registering your company in industry databases and sites like Google My Business
  • Contributing to other websites and getting them to link back to your site.

 

5. Inform your Customers

Email newsletters are still a highly effective marketing tool that you can use to convey new product information, run competitions and promote special offers. Platforms such as Mailchimp make the whole process easy and provide you with useful data on views and click-throughs so that you can refine your marketing content.


We hope these small business marketing tips have given you some ideas on generating more leads and ultimately, more sales. While online marketing can offer incredible efficiencies, we still believe traditional marketing has a role to play in a company’s overall strategy, whether it be print brochures, business cards or promotional items

 

Talk to the team at Activate Design, and we can develop a marketing plan for you that incorporates website optimisation, SEO, email marketing and print solutions. Contact us today!

 

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Posted in Marketing

13 of the Most Important Web Design and Development Terms You Need to Understand

web development, computer

If you’re working with a web design company, it’s important to know the most common terminologies. This way, you can effectively communicate with your chosen provider to build the best website for your business.

Do note that some terms may be a little confusing due to overlapping disciplines and principles. Understanding the distinctions will help you make better decisions with regards to the creation of your company’s web presence.

That said, here are the most common and important terms in web design and development you need to be familiar with:

Web Design

A reliable website design company will tell you that web design and web development are two different fields. Web design deals with the aesthetics of a website: its layout, its colour scheme, its fonts. In essence, a web designer creates what you will see on a web page.

This means that a web designer should have a good grasp of design principles. They should also be able to communicate well so that they can transform the client’s vision into reality.

Web Development

Web development, on the other hand, refers to the process of making the above-mentioned design into an actual functioning website. If an icon of an envelope is meant to bring you to the website’s contact page, a web developer ensures that that happens. In addition, a web developer ensures that the design looks good on every platform.

Web developers use programming languages such as CSS, HTML, and PHP to do their job. This is opposed to web designers who use design software as tools of the trade.

Graphic Artist

A graphic artist usually handles the creation of one or two design elements. For example, they can create the icons on a website but not its entire layout. Other work outputs that can be expected from graphic artists include fonts, illustrations, or even mascot designs.

Graphic Designer

A graphic designer combines different design elements (usually made by a graphic artist) in a pleasing manner and to convey a message. In this regard, a graphic designer may also be a web designer and vice versa.

Aside from websites, you may also find graphic designers creating business cards, logos, and posters. Their primary goal is to communicate rather than entertain.

Frontend Coding or Programming

Frontend coding refers to the code that runs on your computer browser, defining how a web page looks and functions. Essentially, frontend coders handle all the user-facing development of a website. Usually, a website developer is a frontend developer.

Backend Coding or Programming

Backend web developers handle the server side of coding and maintenance. They integrate the work of frontend developers and ensure that the website works all the time. They ensure that the server and database are running smoothly so that the website can function properly.

Backend developers use programming languages such as PHP, Python, Ruby, and .Net. They also use tools such as MySQL and Oracle to help manage data.

User Interface or UI

The user interface is what the user sees and can interact with on their computer, tablet, or mobile phone. If you’re talking about a website, then the UI will be everything visible on the page. These include buttons, text boxes, and images.

User Experience or UX

A website might look good, but it can be frustrating if it’s difficult to use or doesn’t function correctly. This is where user experience or UX comes in. This aspect of web design and development ensures that the product (in this case, the website) is easy to use and provides meaningful experiences.

Responsive Design

Websites with responsive designs change or adjust their appearance of a website depending on the screen size. This is a crucial part of web design because more and more users are accessing websites through mobile devices such as smartphones and tablets.

Domain Name

Your domain name or simply domain is your website’s address, such as yourcompany.com. It’s unique to every website, although you can buy other domain names and direct those to your website. You can buy a domain name from any domain name company or registrar.

There are three different types of domain names: TLD or top-level domain (e.g., “.com”); country code TLD (e.g., “.co.nz”); and sponsored TLD (e.g. “.edu” or “.org”)

URL

The URL or uniform resource locator is the address of individual pages. If the domain name is the house, then the URLs are the different rooms. For example, https://www.yourcompany.com/about. The URL is composed of three parts: the protocol (http or https), the domain name, and the uniform resource identifier or URI (the part that comes after the TLD).

API

API stands for application programming interface. Essentially, it tells you what you can and can’t do within a website. APIs are used to integrate one website with another (for example, a social media site) or a software (for example, a payment gateway).

SSL

You’ll often hear SSL when discussing website security. It stands for secure sockets layer, which encrypts any information that passes through a network so third parties can’t “see” it. If you see a padlock icon on the address bar beside the URL, then that website is secure. The protocol part of the URL also indicates if the website uses SSL (it should be https).


When you understand common web jargon, building a website will be more pleasant rather than stressful. Hopefully, this guide has helped you achieve that goal. 

Posted in Website Design

Why You Still Need a Business Card in 2021

standard business card nz

While some might argue that business cards are no longer relevant in our increasingly digital world, the same argument has been made about brochures and print magazines, which continue to be popular amongst consumers and business people. In this article, we look at why business cards remain a valuable tool for marketing and communication.

Here’s a typical scenario—you meet a potential customer at a trade show and agree to exchange contact information. You open your contacts app and ask for their name, mobile number, and email. It’s a noisy hall, and you’re not sure you’ve entered their name correctly. Did you get their email address right? Did you remember to save the contact in your app? The whole exchange is clumsy and time-consuming. Sure, you could share your contact details over Bluetooth, but many people are wary of receiving files on their phone from someone they’ve likely just met.

By contrast, the mutual exchange of business cards takes seconds and guarantees both you and they have the correct contact information in an attractive, wallet-friendly format. When someone presents you with their business card, being able to reciprocate with your own card undoubtedly helps the business relationship get off to the best possible start.

Also, having printed business cards doesn’t mean you can’t embrace digital technology. A QR code printed on the back can be easily scanned (something we’ve all gotten used to over the past year!), directing users to your online profile, company homepage, or e-commerce site.

 

What a business card says about your business

Business cards help reinforce your brand, displaying your logo, company byline, or tagline. By handing out a professionally designed and printed business card, you demonstrate that your company is established and credible. A memorable slogan on your card can be a real conversation starter too, allowing you to explain your business to a potential customer.

Another undeniable benefit of a printed business card is the opportunity to add extra information on the back, such as an appointment time, a thank you note, or even a quick quote. Business cards can be slipped in with gifts or left as a calling card.

Modern digital printing techniques allow for short print runs, so business cards can be produced in smaller batches and adapted to suit any changes to your business. You may wish to have special cards created for a large event or promotion, complete with a discount code. So your business card not only delivers your company’s information, it has a tangible value that will encourage the receiver to keep the card for longer.

What are the correct business card dimensions?

While business card dimensions are not as critical as they used to be, many people still use Filofax sleeves or desktop Rolodexes to store their important contacts. It’s worth sticking to a standard business card size such as 90 x 55 millimetres or 86 x 55 millimetres.  This new, smaller size fits better into wallets and has become a print standard.

Business card size might be fairly standard, but there are many ways to add impact through good design, quality print materials, and colour choice. Ensure your card design is consistent with your brand by using the same artwork, colour palette and typefaces.

Business cards remain a vital first point of contact with potential customers—this small printed card may be the first exposure they have to your company! So it pays to make a good first impression. Here at Activate Design, we can help you put together a complete brand portfolio, including print and digital assets.

Contact our team to start designing your business cards now!

 

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Posted in Graphic Design, Marketing

Why Your Business Needs Both a Good Website and Social Media Presence

good web design

In recent years, social media has become the main platform for brand engagement and conversation. In fact, it can even be argued that many companies now anchor their digital presence on their social media accounts. 

As such, it’s not a surprise when business owners wonder if websites are still relevant in terms of marketing, advertising, and branding.

The answer to this question is a definite, resounding yes. A website is a crucial part of a business strategy. The industry you’re in and the size of your business don’t matter. If you’re running a business, you need a website.

At the same time, you also need to establish your social media presence. It’s where your customers are “hanging out,” so to speak, so you need to engage them where they are. 

The key is to ensure that both your website and your social media presence are working together seamlessly. 

Why Do You Need a Website?

One of the key things about a website is that it’s completely your own. With social media platforms, you’re essentially renting your domain. With a website, you have full control and complete ownership.

This means that you’re not limited about your website’s looks and functionalities. With the help of a reliable web design company to get it up and running, your website can be the reflection of your mission, vision, and purpose.

Having a website also gives you certainty. It’s unlikely (as of now) that the biggest social media platforms will shut down, but it’s still a possibility. 

With a website of your own, you’ll maintain your digital presence as long as you pay for the hosting. You’ll also have access to all the data that comes through your website.

Finally, having your own domain also means that you can establish your credibility. Not only does a website make you look more “legit,” it also allows you to create unique, helpful content. This can help boost your search engine rankings which can then raise awareness and interest, as well as increase the potential for sales.

Why Do You Need Social Media

As mentioned previously, millions of consumers are already present on social media. This means that you already have an audience waiting for you; all you need is to develop content and target accordingly to ensure that it reaches your intended market.

The consumer base you can find in social media also opens up your brand for increased awareness and reach. With the right kinds of posts and strategic messaging, you can easily expand your market through social media.

Of course, social media pages are easier to set up. If you already have the necessary content, you can successfully publish a page within an hour or less. 

You can also redirect your domain name to your social media page, while you’re waiting for your website to be set up.

How Can These Two Work Together?

When you look at it at a surface level, your website and your social media pages can be used in similar ways. For example, you can sell products through your website as well as your Facebook page. 

And though you're likely to get better sales results through your website, social media has other applications to improve your business that a website does not.

Your website is great for boosting your search engine rankings through helpful content, establishing your credibility, and making sales. It’s also the best place for gathering data that can help you fine-tune your marketing and advertising tactics.

Meanwhile, social media is perfect for engaging your audience, building a brand and online persona, and sharing new content. You can also use social media for reaching new audiences and developing your reputation.

Taking note of the above, one of the best strategies to apply is to use social media to amass an audience. Engage your customers by creating meaningful conversations. Then, once you’ve established that rapport, you can easily drive the traffic towards your website.

Once people get to your website, keep them there with more helpful, engaging content like blogs and videos. These can make it easier for you to sell your products and services.

This process—engagement through social media and conversion through your website—can loop infinitely. As a result, you can ensure a more holistic online presence.


Obviously, there are still certain downsides of each digital platform. For example, maintaining a content-rich website can be tedious. Designing a website can also take a long time, particularly if you have functions such as e-commerce.

On the other hand, social media can be expensive because you have to pay for advertising to ensure the delivery of your content to your target market. 

Organic (unpaid) reach and engagement are ideal, but they can be difficult to achieve. It can also be a challenge to stand out among the thousands of brands. 

When you effectively combine the two, however, you can optimise your digital presence and improve the outcomes of your digital campaigns.

5 Qualities of a Great Logo

logo design

A logo is one of the most important parts of your business identity. It embodies your brand and encapsulates your message in one visual element. It’s therefore only normal to want a logo that’s not only representative of your brand but also can be classified as “great.”

To do this, you need the help of a reliable logo designer. They can help you craft a visually pleasing logo that reflects your business ideals and your unique identity.

That said, there are certain qualities that make a logo truly great. Here are the top five that you should keep in mind as you’re working with your chosen design company.

Simplicity

Think of some of the world’s most iconic logos: Nike’s swoosh, McDonald’s arches, or Apple’s well, apple. What do they have in common? Besides being memorable, they’re also easy to replicate. You can give people on the street a pen and a sheet of paper, and they can easily draw an approximation of these logos.

Obviously, “simple” doesn’t necessarily mean that non-artists should be able to draw the logo by hand. Nevertheless, logos should have the capability to express your brand’s uniqueness and personality using as few elements as possible. You want something that takes only one glance to be remembered.

At the end of the day, simple things are easier to remember, which is what you’re looking for in a logo. 

Scalability or Responsiveness

Your logo is a marketing tool as much as a branding element. Therefore, your logo won’t be confined to the signages, business cards, and perhaps stationery. It may also be present on websites, social media posts, billboards, and a variety of other marketing materials.

This means that you should have a logo that’s scalable or responsive. It should be recognisable whether it’s in a small website icon or on a big poster.

. Simplicity comes into play here, since you can easily scale a letter or a simple icon down to size.

You can also study logos with both text and graphic elements. For example, the outdoor brand The North Face has the brand’s name and the quarter circle that represents the Half Dome in Yosemite National Park in California. When the logo is scaled down, the text element is removed and the quarter circle is retained.

Google and Coca-Cola are great examples as well. Google scales down their logo to become the stylised “G,” while Coca-Cola “ribbon device” is often used in minimalistic and small-scale designs.

Timelessness

A great logo is something that stands the test of time. Just take a look at the aforementioned Coca-Cola logo. It barely changed its design since its inception more than 100 years ago. As a result, it’s one of the most memorable and recognisable brand logos around the world.

Remember, of course, that logos can change as your brand evolves. However, you also need to consider how familiar your customers already are with your logo. The abrupt change might not be welcome or effective.

Consider the products that the logo will be used on, as well. Will it be printed on the sides of books? Will it be printed on juice boxes? These can help you decide on a logo design that’s recognisable and timeless.

Appropriate Colours

Colours can make or break a beautifully designed logo. That’s because colour can communicate a lot of things. For example, red can mean dynamism but it can also stand for alertness.

The colour choice for your logo may also depend on where it’s going to be used. For example, green is associated with growth but it’s also representative of money in the United States. Meanwhile, the colour purple can symbolise royalty in most places except Japan, where it’s associated with evil.

As such, you need to be careful about your colour choices for your logo. Blue might be your personal favourite, but it won’t suit your brand if you’re aiming to communicate happiness or energy.

Likeability

A logo represents your brand and you want your customers to like your brand. Therefore, your logo should be likeable. The design should be appealing to your target market and at the same time take into consideration different societal and cultural nuances.

More importantly, however, is that you should also like your own company’s logo. It’s your business and your vision, so the logo must be able to communicate that. The design company can guide you through the process, but in the end, the final output should be something you like.

Indeed, it won’t matter if you have the most beautiful logo ever designed in the eyes of your customers. If you personally don’t like it, then it won’t be as effective as a communication tool.

It may take a few tries before you and your chosen design company arrive at a great logo. Keep these qualities in mind as you work, and you’ll eventually come up with one that ticks all the boxes.

3 Easy SEO Writing Tips for Improved Rankings

seo writing

Every website owner dreams of having a first-page ranking in Google. 

However, good content alone won’t bring you there. With thousands of competitors on the internet, no matter how good your content is, it won’t matter if your target audience can’t find it. 

Therefore, applying Search Engine Optimisation (SEO) practices are essential. Through strategic planning, and proper implementation your website rank will improve over time.

There are SEO writing services you can access online. However, if you’re looking for more ways to improve content yourself and reach that sweet first-page spot, here are a few SEO tips to help you:

Always Remember The FAT rule, to Create Discoverable Content

Keep in mind that not all keywords fit the type of content you want to create. For example, you want to write a food blog article about the history of spaghetti. 

While the keyword “spaghetti” might be well-searched, the first things that will appear on the search engine will most likely be recipes—not informative history blogs. 

From this example, you can see how important it is to write the corresponding content specific keywords demand. This concept is also called search intent. 

To help you get a better grasp of how it works, consider the FAT rule:

 

  • F - Content Format. Commonly used in informational content, knowing the right content format can help you in structuring your article. Some of the common examples include how-to lists, news articles, and opinion pieces. For example, any blog post which aims to rank products will most likely be a listicle with reviews.
  • A - Content Angle. The content angle refers to how your content is framed. For example, if you want to make a how-to article about programming, you can tag it as “beginner-friendly” or “introductory.” Considering this can help you zone in your target audience and help them find your work.
  • T - Content Type. Content usually falls under five types: product pages, category, blog posts, landing pages, and videos. Before creating content, make sure to look up the keyword first and see what kind of content search engines rank high.
    Overall, knowing what kind of article to make and how to frame it will significantly help you make the right content. Make sure to keep the FAT rule in mind for your next work.

Use the Inverted Pyramid Method

If you’re familiar with journalism or marketing concepts, you’ve most probably heard of the term “inverted pyramid method.” 

The main idea behind this method is to lay down all the principal ideas and information first before the non-essential details. From an SEO perspective, this means giving your reader an immediate answer or a rundown of information the article provides. 

With a well-crafted intro, you can immediately engage with your readers and convince them to stay for the rest of the article, thus increasing ‘dwell’ time. 

To use this method, make sure to mention all the preferred keywords within the first paragraph. Readers often skim over the first few paragraphs, looking for keywords, before ascertaining that they want to read the article entirely. 

Lay down the principal ideas clearly and concisely, then grab their attention by convincing them that your blog, review, or list offers the information they seek. 

Having established all the principal ideas, you can now move on to laying out the details.

Break Down the Information

Structure is a crucial element in creating good content. Oftentimes, when website visitors see a long block of text, they don’t bother reading it. The same goes for writing. 

If your language is not accessible, they just tap the back button and check other sites. To avoid this problem, you need to break down the information you’re offering—both literally and visually. 

Here are some tips to help you achieve that:

Add Content Breaks

The importance of breaks cannot be stressed enough. 

Similar to the act of breathing, your work needs to exhale at some points as well. The main idea behind them is to help and give time for the reader to process the information.

Breaks comes in different forms, including:

  • Proper spacing between paragraphs and sections
  • Multimedia (i.e. images, videos, GIF)
  • Annotations (i.e. quotes, sidenotes)
  • Change in structure (i.e. bullet points, numbered items)

All in all, breaks help keep your readers engaged throughout your work. The internet is a fast-paced world. 

To help ensure that your readers stay throughout the whole article or video, give them breaks for a breather.

Avoid Complicated Sentences and Words

Even if your article is properly structured and visually readable, it doesn’t matter if readers can’t understand what you’re trying to say. 

Some of the bad habits writers tend to fall into include:

  • Complicated or archaic words
  • Wandering train of thought
  • Exceedingly long sentences
  • Over-explained concepts or ideas

 

Of course, it also depends on the specific niche you’re targeting. 

Generally, however, people prefer to get the information as quickly as possible. Hence, keep your sentences brief and to-the-point. 


To conclude, there are a lot of things you need to consider when writing content, and perhaps SEO does make it more complicated. However, it is also a rewarding practice. Several websites utilise SEO to improve their rankings, and that is possible with your website as well. 

Utilise these tips and start your website’s journey to the first page.

 

Posted in Marketing

Top 4 Considerations When Making an App

making mobile app

Creating a successful app is a dream for brands everywhere. With more users depending on their smartphones to accomplish daily tasks, the apps market has become an increasingly competitive arena. 

To rise above the competition, invest time in the planning stage. After all, behind every successful app is a tremendous amount of research, prototyping, and consideration.

To ensure the app’s functionality and polish, hire software development experts. In addition, make sure to consider the key points below to make the process easier for both you and your chosen developer:  

Concept Proofing

Before anything else, you need to explore the idea behind your app. A concrete concept will serve as a guide when you make decisions later on in the app’s development. 

For a clearer concept, ask the following questions:

1. What challenges does your app want to solve? And how does your app address them?

People seek solutions to overcome a particular challenge (e.g., budgeting, connecting with friends, avoiding traffic). Once you zero in on that challenge, ask yourself if your app is a viable and smart solution for it.

2. Are there any other apps similar to yours?

As mentioned earlier, the apps market is highly competitive. Check the market for similar apps and think of how you can differentiate yours. This can help you in your marketing strategies and may help attract more users.

3. What are your main goals for the app?

Do you want to be seen as an innovator? Do you wish to build customer loyalty to an existing business? Are you looking for other platforms to drive revenue? Knowing your goals will help you set priorities in decision-making. Consequently, these will guide the app’s overall design. 

Marketing

Just like any other product or service, you need to consider marketing when making an app. In the planning and development stages, this includes identifying your target audience, creating a focus group to test the app’s viability, and setting up quantifiable markers of success. 

Accomplishing all of the above requires a lot of research on the latest trends in gadget use, internet usage, and several other factors to help predict user response upon release.

Aside from app development, marketing is vital in attracting users and driving revenue as well. After all, customers won’t use an app that they’re not aware of.

Thus, marketing strategies pre- and post-release are crucial in ensuring the app’s long-term success and growth. 

User Technology

The app is bound by the technology a customer uses. This means that you need to design an app to work within the limits of a gadget’s software and hardware. Consider the three things below:

Platforms

Modern gadgets in the market have varying operating systems. For example, Android and iOS remain as two of the most popularly used platforms among mobile phones. As for desktops and laptops, Windows, macOS, and Linux are widely used.

These operating systems use different programming languages. If you want an app to work in a particular platform, you need to use the language native to it. Thus, it’s not uncommon to create multiple versions of the same app to properly work in different gadgets. 

To increase efficiency, tech experts came up with cross-platform frameworks that allow developers to create only one app for different operating systems. Keep in mind that each language has its pros and cons. 

Consult the developer to help weigh your options and decide which language suits your app’s purposes and design best.

Software Limits

Newer software is often incompatible with older tech. At the same time, you can’t assume that all of your audience have the latest phones and computers. 

It’s always best to consider how far back you want your app to be compatible. Make sure to discuss with your development team and consider flexible features. 

Design 

A crucial factor in an app’s success is a seamless and professional-looking design. A great design always considers its target audience and finds ways to make the app easier to use. 

Aside from the app’s overall look, make sure to consider the following: 

User Interface

An app’s design is more than the colours and visual graphics it employs. It also refers to its elements, its layout, and how it interacts with the user. 

In a user-friendly interface, a customer should have no trouble looking for specific functions and elements to accomplish their task. If navigating the app is difficult or if there are too many elements to look at, users may simply find it too hard to use and uninstall your app.

Device Orientation

Some apps automatically stick to one orientation. Others, however, can freely change orientation depending on the user. 

The device’s orientation—that is, landscape or portrait—can affect how a user interacts with the app. Whether an app’s orientation is flexible or not should be weighed in carefully to make sure that it aligns with the app’s overall purpose and goals.


Keep in mind that these are only some of the things you need to consider when developing an app. Take the time to research, plan, and consult with other professionals. With the right help, you can surely develop a successful app.

Posted in Mobile Apps

How to Adapt Your Online Content During the Pandemic

content writing from home

Pandemic or no pandemic, keeping your digital content curated and relevant remains essential for business success. 

In fact, it can even be argued that it’s even more important to pay attention to what you post online during difficult times. You can’t just “trendjack” for the sake of likes, shares, and comments.

While it can boost your traffic and engagement, it can also harm your long-term credibility. That being said, here are a few suggestions on how to adapt your online content, keeping it sensitive, tasteful, and relevant during the pandemic:

Be Mindful of the Design Elements

Brands with a fun, playful identity might find it difficult to create relevant content using the same vibe. However, it’s not impossible. 

Work with a reputable graphic design company so they can make creative, visually appealing graphics that are still on-brand but socially conscious. Remember: you want to increase engagement but you don’t want to be callous (or be branded as a bandwagoner).

It’s also a good idea to study the materials being released by your competitors and the response to such content. 

Pay special attention to colour schemes, typefaces, and visual elements such as icons. This way, you know what kinds of materials to create in order to get your desired results.

Strike a Balance Between Timeless And Trending

In just a few short months, the pandemic has changed everyone’s lives. Nevertheless, it will still end sometime in the future. 

With regards to the pandemic, people may even feel that they’re “over it” and are already starting to move on. As such, you need to strike a careful balance between pandemic-related content and evergreen ones. 

You can’t talk about COVID-19 on all your posts; it can get tiring, annoying, or even depressing for your followers. In addition, people will become less and less interested in such topics as things slowly get back to normal.

If you don’t have one yet, create a content marketing calendar and allocate a smaller portion of it to pandemic-related posts. The rest should be focused on creating what’s called evergreen content that could be useful and appealing to everyone (even non-followers) at all times. 

Doing this can help convert the interest and concern over COVID-19 into brand growth.

Don’t Force It

Modern consumers are smarter than you think. They can easily tell if you’re simply latching on to trending topics as a way to get more attention and sales. 

Indeed, it can help to exercise empathy and practise careful judgement when creating your content. In addition, be mindful of the way you craft your marketing materials (as discussed in the first point). 

You don’t want to suddenly become viral for all the wrong reasons.

There’s definitely something to be gained from riding the so-called trend waves, but make sure that the connection feels natural. 

Again, modern consumers are smart. Your current and potential customers may be turned off if your content is forced and comes off as insensitive. 

Pick the Aspects That Affect You Directly

Content that’s written from experience tends to offer more emotional resonance and communicate authenticity. After all, you can’t talk about what you don’t truly know. 

This can be critical for audience retention. In addition, it can also help your content stand out from other pandemic-related pieces your customers will undoubtedly see as well.

By writing about how the pandemic has affected your business and its employees, you aren’t just giving them a unique perspective into your business. 

You are also helping create a human connection that is sorely needed in these trying times.

Stay Positive

Sharing fear-based content may get you more impressions, but it can also be unsustainable. While it’s true that the pandemic is an extremely serious matter, remember that the media has been covering it extensively. 

There’s more than enough negativity and worst-case predictions going around. Thus, the interest in this kind of content can quickly dwindle out even before the pandemic ends. 

By keeping things upbeat and factual, you can create positive feelings around your brand even as the worst happens. This kind of emotional pull tends to last longer and may help your content do well beyond the pandemic. 

It will also be easier for you to transition back to positive, non-COVID-related posts if you maintain a more positive tone.

Remember that while content marketing could be heavily influenced by current events, they also aren’t the only factors that affect rankings and social impact. What matters most is that your content is relevant, helpful, and well-crafted. 

Pay attention to the sentiments of your target market and strategise accordingly. You should also keep in mind that major disasters will affect different organisations in different ways. 

Thus, there’s no cookie-cutter method of adapting. Besides, blindly following what other companies are doing can spell trouble for your brand. 

Study the trends and take account the unique position of your business to create your own opportunities.

Posted in Marketing

3 Easy SEO Writing Tips for Improved Rankings

seo writing

Every website owner dreams of having a first-page ranking in Google. 

However, good content alone won’t bring you there. With thousands of competitors on the internet, no matter how good your content is, it won’t matter if your target audience can’t find it. 

Therefore, applying Search Engine Optimisation (SEO) practices are essential. Through strategic planning, and proper implementation your website rank will improve over time.

There are SEO writing services you can access online. However, if you’re looking for more ways to improve content yourself and reach that sweet first-page spot, here are a few SEO tips to help you:

Always Remember The FAT rule, to Create Discoverable Content

Keep in mind that not all keywords fit the type of content you want to create. For example, you want to write a food blog article about the history of spaghetti. 

While the keyword “spaghetti” might be well-searched, the first things that will appear on the search engine will most likely be recipes—not informative history blogs. 

From this example, you can see how important it is to write the corresponding content specific keywords demand. This concept is also called search intent. 

To help you get a better grasp of how it works, consider the FAT rule:

  • F - Content Format. Commonly used in informational content, knowing the right content format can help you in structuring your article. Some of the common examples include how-to lists, news articles, and opinion pieces. For example, any blog post which aims to rank products will most likely be a listicle with reviews.
  • A - Content Angle. The content angle refers to how your content is framed. For example, if you want to make a how-to article about programming, you can tag it as “beginner-friendly” or “introductory.” Considering this can help you zone in your target audience and help them find your work.
  • T - Content Type. Content usually falls under five types: product pages, category, blog posts, landing pages, and videos. Before creating content, make sure to look up the keyword first and see what kind of content search engines rank high.
    Overall, knowing what kind of article to make and how to frame it will significantly help you make the right content. Make sure to keep the FAT rule in mind for your next work.

Use the Inverted Pyramid Method

If you’re familiar with journalism or marketing concepts, you’ve most probably heard of the term “inverted pyramid method.” 

The main idea behind this method is to lay down all the principal ideas and information first before the non-essential details. From an SEO perspective, this means giving your reader an immediate answer or a rundown of information the article provides. 

With a well-crafted intro, you can immediately engage with your readers and convince them to stay for the rest of the article, thus increasing ‘dwell’ time. 

To use this method, make sure to mention all the preferred keywords within the first paragraph. Readers often skim over the first few paragraphs, looking for keywords, before ascertaining that they want to read the article entirely. 

Lay down the principal ideas clearly and concisely, then grab their attention by convincing them that your blog, review, or list offers the information they seek. 

Having established all the principal ideas, you can now move on to laying out the details.

Break Down the Information

Structure is a crucial element in creating good content. Oftentimes, when website visitors see a long block of text, they don’t bother reading it. The same goes for writing. 

If your language is not accessible, they just tap the back button and check other sites. To avoid this problem, you need to break down the information you’re offering—both literally and visually. 

Here are some tips to help you achieve that:

Add Content Breaks

The importance of breaks cannot be stressed enough. 

Similar to the act of breathing, your work needs to exhale at some points as well. The main idea behind them is to help and give time for the reader to process the information.

Breaks comes in different forms, including:

  • Proper spacing between paragraphs and sections
  • Multimedia (i.e. images, videos, GIF)
  • Annotations (i.e. quotes, sidenotes)
  • Change in structure (i.e. bullet points, numbered items)
  • All in all, breaks help keep your readers engaged throughout your work. The internet is a fast-paced world. 

To help ensure that your readers stay throughout the whole article or video, give them breaks for a breather.

Avoid Complicated Sentences and Words

Even if your article is properly structured and visually readable, it doesn’t matter if readers can’t understand what you’re trying to say. 

Some of the bad habits writers tend to fall into include:

  • Complicated or archaic words
  • Wandering train of thought
  • Exceedingly long sentences
  • Over-explained concepts or ideas
  • Of course, it also depends on the specific niche you’re targeting. 

Generally, however, people prefer to get the information as quickly as possible. Hence, keep your sentences brief and to-the-point. 


To conclude, there are a lot of things you need to consider when writing content, and perhaps SEO does make it more complicated. However, it is also a rewarding practice. Several websites utilise SEO to improve their rankings, and that is possible with your website as well. 

Utilise these tips and start your website’s journey to the first page.

At Activate Design, we can help you with seo and improve website performance. Learn our SEO services and packages here

 

 

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